Senior Director, Marketing Strategy

Thomson Reuters

. Lead digital demand generation strategy for the Commercial segment within the Corporates business .

Posted 5/13/2026full-timeMinnesota, Missouri, Texas • 🇺🇸 United StatesSenior💰 $137,200 - $254,800 per yearWebsite

About the role

Key responsibilities & impact

Lead digital demand generation strategy for the Commercial segment within the Corporates business
Build and scale integrated, digital-first demand programs designed to acquire and engage commercial and SMB customers
Develop demand strategies across multiple product segments, aligning messaging, channel strategy, and investment to customer needs and buying journeys
Drive full-funnel marketing programs across paid media, email, web, nurture, lifecycle marketing, and conversion optimization
Partner closely with Sales, Product Marketing, Content, Digital, and other cross-functional teams
Use data, testing, and performance insights to optimize demand generation effectiveness
Establish measurement frameworks and reporting to track funnel performance, pipeline impact, and campaign effectiveness
Manage budget allocation across programs and channels
Lead cross-functional teams and external partners to ensure strong execution and continuous improvement

Requirements

What you’ll need

15+ years of experience in B2B marketing
Significant experience in digital demand generation, growth marketing, or performance marketing
Proven success marketing to commercial and/or SMB audiences
Demonstrated experience in building and scaling digital demand programs across multiple channels
Strong expertise in paid media, lifecycle marketing, email, and funnel optimization
Strong analytical and strategic skills
Proven ability to work effectively across a matrixed organization
Strong leadership, communication, and collaboration skills
Bachelor's degree required

Benefits

Comp & perks

Health insurance
Retirement savings
Tuition reimbursement
Employee incentive programs
Two company-wide Mental Health Days off
Flexible vacation
Work from anywhere for up to 8 weeks per year
Resources for mental, physical, and financial wellbeing
Access to the Headspace app
Adoption & Surrogacy Assistance
Employee Stock Purchase Plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital demand generationgrowth marketingperformance marketingpaid medialifecycle marketingemail marketingfunnel optimizationdata analysiscampaign measurementbudget management

Soft Skills

leadershipcommunicationcollaborationstrategic thinkinganalytical skillscross-functional teamworkproblem-solvingadaptabilityrelationship buildingexecution

Certifications

Bachelor's degree