Thomson Reuters

Digital Strategy & Experience Manager

Thomson Reuters

full-time

Posted on:

Location Type: Hybrid

Location: Minneapolis • Minnesota • 🇺🇸 United States

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Salary

💰 $116,900 - $217,100 per year

Job Level

Mid-LevelSenior

About the role

  • Define a digital GTM plan for transactional SKUs in legal, risk, and tax
  • Translate business goals into KPIs, dashboards, and OKRs
  • Own key journeys and drive continuous testing to improve activation and conversion
  • Partner with marketing on lifecycle marketing and triggered programs
  • Stand up product-qualified lead (PQL) and sales-assist frameworks
  • Collaborate with Sales to ensure omnichannel consistency across platforms
  • Advance first-party data strategy and build performance scorecards
  • Facilitate agile rituals and ensure adherence to brand and privacy standards

Requirements

  • 6–9 years in SaaS/B2B digital growth, ecommerce/digital sales, or product-led growth
  • Expertise with web/app analytics and experimentation (e.g., GA4, Amplitude/Mixpanel)
  • Proficiency in marketing automation and CRM (e.g., Marketo/HubSpot, Salesforce)
  • Experience with self-serve commerce flows (pricing pages, trials, checkout)
  • Strong quantitative skills: funnel math, cohort analysis, CAC/LTV, payback, forecasting
  • Excellent communication and stakeholder management skills
  • BA/BS in marketing, business, analytics, or related field required; MBA preferred
Benefits
  • Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in the office)
  • Flex My Way: Supportive workplace policies for personal and professional responsibilities
  • Career Development and Growth: Continuous learning and skill development opportunities
  • Industry Competitive Benefits: Flexible vacation, mental health days, retirement savings, tuition reimbursement, wellness resources
  • Social Impact: Paid volunteer days and opportunities for pro-bono consulting projects

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital GTM planningKPI developmentdashboard creationOKR managementdata strategyfunnel mathcohort analysisCACLTVforecasting
Soft skills
communicationstakeholder managementcollaborationquantitative skillsagile facilitation