Head of Brand - Brand Lead

Thndr

Head of Brand responsible for shaping Thndr's brand strategy and messaging. Leading brand direction and social media efforts in fintech sector.

Posted 7/16/2026full-timeCairo • 🇪🇬 EgyptSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, messaging frameworks, and campaign development, with a strong focus on storytelling and communication in both Arabic and English. Proven ability to lead cross-functional teams and maintain a consistent brand narrative across various platforms.

Highest-signal resume keywords

Brand StrategyMessaging FrameworksCampaign DevelopmentSocial Media LeadershipFluency in Arabic and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MessagingNarrative DevelopmentContent StrategyCampaign StrategyStorytellingEditingCreative JudgmentAudience InsightCommunicationAttention to Detail

Soft Skills

CollaborationFeedbackStrategic ThinkingOwnership

Industry Keywords

FintechFinancial ServicesConsumer PlatformIntegrated MarketingPublic RelationsGrowth MarketingContent Marketing

About the role

Key responsibilities & impact

Own brand strategy, messaging, social, PR, launch narratives, and campaign thinking.
Shape brand direction and sharpen messaging.
Lead social and PR from a brand lens, guide campaign briefs.
Collaborate with Growth, Creative Studio, Product, and financial content team.
Define the narrative, audience insight, key message, tone, and perception goal behind major moments.
Develop clear messaging frameworks for products, launches, and campaigns.
Maintain Thndr's consistent public and media narrative across platforms.

Requirements

What you’ll need

+10 years in brand strategy, communications, social, content, or integrated marketing.
Fintech, financial services, or consumer platform experience.
Proven work shaping brand narratives, messaging frameworks, and campaign strategies.
Experience leading social or content from a brand perspective.
Excellent writing, editing, and storytelling.
Ability to translate complex products into clear, compelling communication.
Strong creative judgment and the ability to give sharp feedback on copy, design, motion, and video.
Cross-functional experience across growth, product, creative, PR, content, and leadership.
Balance of strategic thinking and hands-on execution; high ownership and attention to detail.
Arabic and English fluency with strong local market nuance.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities