Marketing Operations Specialist

Thinkahead Consultant Psychologist Pty Ltd

full-time

Posted on:

Location Type: Hybrid

Location: Gurugram • 🇮🇳 India

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Job Level

Mid-LevelSenior

About the role

  • Maintain active target account lists (TALs) within Salesforce and Zoominfo Marketing to maximize integrity of contact information and overall impact of active campaigns and promotions
  • Collaborate with Program Managers on target account lists (TALs)
  • Pull metric data for marketing programs including responses, impressions, asset downloads etc. to measure deliverables for campaigns, promotions and events
  • Assist with opportunity tracking in Salesforce tied to marketing campaigns and events for effective ROI and marketing performance reporting
  • Maintain tool integrations by checking Splash, Influ2, LinkedIn etc. regularly to ensure proper connectivity and information flow to Salesforce for accurate campaign member and status data
  • Create Salesforce reports and dashboards for timely and accurate campaign and event performance measurement
  • Assist the Experience Team in managing and refining attendee and campaign target lists for partner POP (proof of performance) requirements
  • Fulfill account mapping needs related to target list creation for marketing campaigns, events or as requested by the sales or ASU teams
  • Assist program managers with ABM tasks as needed to help align processes and goals
  • Manage Zoominfo Marketing and Hubspot alerts to maintain data cleanliness of campaign data and contact records associated with ongoing or upcoming marketing initiatives including but not limited to:
  • Campaign data (description, partner, solution, parent campaign tagging)
  • Contact data (campaign member status, title, email)
  • Complete missing information (such as industry or URL)
  • Identifying duplicate accounts
  • Analyze Salesforce Account Engagement data to assist with the creation of and maintenance of marketing workflows
  • Assist with capturing buyer intent data to support list generation efforts for campaign managers, sales and ASU team members
  • Track marketing operations tasks, workflows and process in Monday.com
  • Other job duties as assigned.

Requirements

  • A degree in marketing, business administration, or a related field preferred
  • Proficiency with Salesforce, including building reports and dashboards and campaign management
  • Minimum Required – 4+ years of experience in a marketing role
  • Preferred – Analytics background and familiarity with Salesforce Account Engagement, Zoominfo Marketing or other ABM tools.
Benefits
  • Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
  • Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SalesforceZoominfo MarketingHubspotABManalyticsreport buildingdashboard creationcampaign managementdata analysismetric tracking
Soft skills
collaborationorganizational skillsattention to detailcommunicationproblem-solvingdata cleanlinessprocess alignmenttime managementadaptabilityteam support