TheSoul Group

Social Media Manager – Commerce

TheSoul Group

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇦🇱 Albania

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Job Level

Mid-LevelSenior

About the role

  • Manage and optimize Meta Shops, TikTok Shop, and YouTube Shopping.
  • Maintain catalogs, product feeds, product tagging, and integrations.
  • Ensure accurate product tagging in Static posts, Stories, Reels, TikToks, and Shorts.
  • Improve storefront presentation, product listings, and sales conversion pathways.
  • Plan, produce, and publish static content across Meta, TikTok, and YouTube.
  • Publish short-form videos across Meta, TikTok, and YouTube.
  • Own the content calendar and ensure consistent brand identity.
  • Write captions, apply product tags, integrate UGC, and work with trends.
  • Manage community interactions and basic moderation.
  • Source and evaluate creators for UGC, paid collaborations, and partnership content.
  • Handle outreach, negotiation, briefing, content deliverables, and deadlines.
  • Track influencer performance and sales attribution.
  • Launch, manage, and optimize paid ads on Meta, TikTok, and YouTube.
  • Work toward performance KPIs: ROAS, CPA, CTR, conversions, sales.
  • Provide insights for creative improvements based on data.
  • Deliver weekly and monthly performance reports across all platforms and initiatives.
  • Analyze growth, engagement, reach, conversions, CTR, sales, and ROAS.
  • Prepare insights and strategic recommendations for the brand.

Requirements

  • Proven experience in social commerce for consumer brands.
  • Hands-on experience managing Meta Shops, TikTok Shop, and YouTube Shop.
  • Experience managing brand channels across Meta, TikTok, and YouTube.
  • Ability to re-edit short-form video and produce static content from scratch.
  • Proficiency with paid ads across four target platforms.
  • Experience working with influencers and UGC creators.
  • Strong analytical mindset and structured reporting skills.
  • Commercial thinking focused on sales, conversions, and performance impact.
  • Excellent communication and cross-functional collaboration skills.
Benefits
  • Competitive salary package with a performance-based bonus tied to KPIs.
  • Opportunity to lead a major social commerce initiative for a global U.S. brand.
  • Close collaboration with Creative, Video, Design, and Brand Partnerships teams.
  • Fast-paced, innovative environment with direct impact on performance results.
  • Growth opportunities within TheSoul Group’s expanding social commerce ecosystem.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social commerceproduct taggingcontent productionshort-form video editingpaid ads managementdata analysisperformance reportingsales attributionKPI trackinginfluencer management
Soft skills
analytical mindsetcommunicationcross-functional collaborationcommercial thinkingnegotiationcreativitycommunity managementstrategic thinkingtime managementproblem-solving