TheSoul Group

Artificial Intelligence

• Generate original video content using AI tools such as Runway, Sora, Pika, Kling, or similar platforms.
• Transform raw AI outputs into fully edited, cohesive short-form videos (30 seconds to 3 minutes).
• Edit and assemble footage using tools like Premiere Pro, CapCut, or DaVinci Resolve, including cuts, transitions, sound, and basic post-production.
• Interpret creative briefs and translate them into visual concepts using AI workflows.
• Iterate quickly on ideas, testing different prompts, styles, and approaches to achieve the desired outcome.
• Ensure final videos meet quality standards for publishing, including visual consistency, pacing, and storytelling clarity.
• Collaborate with marketing, creative, or content teams to align videos with brand voice and campaign goals.
• Stay up to date with emerging AI video tools, trends, and techniques, and apply them to improve output quality and efficiency.

AI Creator

• Collect references for each topic/concept and define a clear quality benchmark (target level).
• Test and select the best available models (LLMs + image/video generation) and settings for the format.
• Build templates inside the tool: step structure, prompts, parameters, constraints, and quality criteria.
• Optimize outputs for production quality: visuals, pacing, artifact cleanup, readability, and retention dynamics.
• Write a short “how-to” guide (1–2 pages) for AI creators: what to do, what not to do, and how to quality-check results.
• Support AI creators during initial execution of your templates: help them reach the quality bar and collect best-case examples.
• Document best practices and common failure cases to enable scaling.

Template Owner – AI Video Templates

Data Scientist

• - Analyze and interpret metrics like CTR, retention, engagement, and user behavior at an unprecedented scale (100B+ views/month).
• - Build robust and reproducible analytical workflows to uncover actionable insights.
• - Validate and optimize measurement methods to ensure accuracy across platforms.
• - Identify non-obvious correlations, causal relationships, and latent patterns in large, complex datasets.
• - Translate statistical findings into strategic recommendations for content, product, and growth teams.
• - Challenge assumptions and propose innovative analytical frameworks.
• - Design, build, and maintain AI agents that automate routine and complex analytical processes.
• - Experiment with LLMs, reinforcement learning, and other generative AI techniques to accelerate insights.
• - Deploy AI solutions in production to improve decision-making speed and accuracy.
• - Develop end-to-end machine learning pipelines for large-scale data processing.
• - Ensure code quality, reproducibility, and scalability for production environments.
• - Continuously monitor, test, and optimize ML/DL models for performance and robustness.
• - Present findings and strategic recommendations directly to the CEO.
• - Influence high-level business and content strategy with data-driven insights.
• - Communicate complex technical results in a clear, actionable manner for non-technical stakeholders.

Applied AI Data Scientist – CEO Office

Producer

• Own live-action projects from pitch to delivery: scoping, budgeting, resourcing, and ensuring delivery against contract.
• Build and lead production teams for live-action projects — including filming, on-set crew, and post-production — overseeing recruitment, collaboration, and performance management.
• Supervise all stages of production, from development and pre-visualization through shoots, post-production, and final delivery.
• Analyse the market and competitors to identify and test new formats and storytelling approaches.
• Lead cross-functional workflows with BPMs and SMMs, ensuring smooth handovers and project stage ownership.
• Provide mentorship to junior producers and coordinators, fostering a pipeline of creative talent.
• Partner with internal teams to align on cost allocations, reporting, and project profitability. Implement process discipline (Asana / approval flows) to avoid past inefficiencies.
• Ensure compliance with safety, legal, and location-specific requirements for shoots.

AI Creator

Template Owner – AI Video Templates

Applied AI Data Scientist – CEO Office

Creative Producer