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About the role
Key responsibilities & impact- Own the creative strategy across all paid channels — Meta, TikTok, YouTube, programmatic, and others
- Write briefs providing clear targets for editors and creators
- Build and run a structured testing framework across hooks, formats, offers, and angles
- Oversee production of performance content including VSLs, social ads, and testimonials
- Own creative expression from ad to landing page, including copy and design concepts
- Build and manage a team of editors, writers, and creators, ensuring clear direction and high quality
- Use AI to enhance creative processes without losing creative judgment
Requirements
What you’ll need- 7+ years in performance creative, growth marketing, or paid social with a track record of building winning creative at scale
- Hands-on experience in ad accounts or closely collaborating with media buyers
- Ability to think in hooks and analyze performance metrics (thumbstop rate, hold rate, CTR, CVR)
- Experience managing or leading a creative function with measurable results
- A reel or portfolio demonstrating creative volume and results
- Supplement or health/wellness experience is a strong differentiator
Benefits
Comp & perks- 💵 Competitive compensation with an exceptionally generous equity package
- 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
- 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
- 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
- 📈 401k to help you plan for the future
- 🏖 Flexible PTO because we respect the need for work/life harmony
- 💊 Unlimited (yes, unlimited) Thesis nootropics
- 🎓 A strong emphasis on promoting from within and personal development
- 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
- 🏢 Hybrid work model
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance creativegrowth marketingpaid socialad accountsperformance metricsthumbstop ratehold rateCTRCVRcreative production
Soft Skills
creative strategyteam managementdirectionquality assuranceanalytical thinkingcollaborationcommunicationleadershipcreativityjudgment