Head of Performance Creative

Thesis

Lead performance creative strategies for Thesis, a nootropic company. Design winning ads and manage a creative team while utilizing data and insights to optimize campaigns.

Posted 6/24/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

performance creativegrowth marketingpaid socialad accountsperformance metricsthumbstop ratehold rateCTRCVRcreative production

Soft Skills

creative strategyteam managementdirectionquality assuranceanalytical thinkingcollaborationcommunicationleadershipcreativityjudgment

Tools & Technologies

MetaTikTokYouTubeprogrammatic advertisingAI toolsVSLssocial adslanding pagesediting softwareportfolio

Industry Keywords

health and wellnesscreative functiontesting frameworkhooksformatsoffersanglesperformance contentcreative volumemeasurable results

About the role

Key responsibilities & impact

Own the creative strategy across all paid channels — Meta, TikTok, YouTube, programmatic, and others
Write briefs providing clear targets for editors and creators
Build and run a structured testing framework across hooks, formats, offers, and angles
Oversee production of performance content including VSLs, social ads, and testimonials
Own creative expression from ad to landing page, including copy and design concepts
Build and manage a team of editors, writers, and creators, ensuring clear direction and high quality
Use AI to enhance creative processes without losing creative judgment

Requirements

What you’ll need

7+ years in performance creative, growth marketing, or paid social with a track record of building winning creative at scale
Hands-on experience in ad accounts or closely collaborating with media buyers
Ability to think in hooks and analyze performance metrics (thumbstop rate, hold rate, CTR, CVR)
Experience managing or leading a creative function with measurable results
A reel or portfolio demonstrating creative volume and results
Supplement or health/wellness experience is a strong differentiator

Benefits

Comp & perks

💵 Competitive compensation with an exceptionally generous equity package
🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
📈 401k to help you plan for the future
🏖 Flexible PTO because we respect the need for work/life harmony
💊 Unlimited (yes, unlimited) Thesis nootropics
🎓 A strong emphasis on promoting from within and personal development
🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
🏢 Hybrid work model