Social Media Advertising Strategist
Abe
Job Level
Mid-LevelSenior
Tech Stack
Web3
About the role
- Increase awareness, accelerate growth, and engagement across two portfolio companies (Lolli & Slice).
- Lead social media strategy, building and executing plans aligned to portfolio objectives.
- Ideate, plan, create and deploy engaging content across platforms including X/Twitter, Discord, Reddit and more.
- Strengthen brand perception and rebuild trust by addressing community feedback and improving sentiment across platforms and review sites.
- Measure, report, and analyze campaign performance and translate findings into actionable, data-driven recommendations.
- Create processes and documentation to scale the social media team.
- Collaborate cross-functionally to amplify product and ecosystem-related news with the content team.
Requirements
- >3 years of demonstrated experience as a Social Media Manager or in a similar role, with a proven track record managing large channels with a high volume of followers
- Proven experience in reputation management, with the ability to address negative sentiment, rebuild trust, and improve brand perception across social and review platforms.
- Extensive knowledge of various social media platforms and industry best practices.
- Creative problem-solver with keen attention to detail.
- Ability to work independently as well as collaboratively in a fast-paced environment.
- Adept content creation skills, including copy writing, graphic design, animation and video editing.
- Proficient user of social analytics and listening tools with the skills to match
- Bonus: Good experience with brands in the reward space
- Bonus: BTC native
- Bonus: Previous experiences with building & managing trust
