Regional Market Development Manager, Asia Pacific – Japan

Thermo Fisher Scientific

Regional marketing manager driving Thermo Fisher Scientific’s CE and HID genomics portfolio growth across APJ. Developing campaigns, market strategies, and commercial enablement initiatives.

Posted 8/19/2026full-timeScoresby • 🇦🇺 AustraliaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies for Capillary Electrophoresis and Human Identification portfolios, driving business growth through market analysis, customer engagement, and commercial enablement across the Asia Pacific and Japan regions.

Highest-signal resume keywords

Marketing Strategy DevelopmentMarket AnalysisCommercial EnablementGenomics Applications KnowledgeCapillary Electrophoresis Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Portfolio ManagementOmnichannel Demand GenerationCampaign Performance OptimizationProduct Lifecycle ManagementSales Enablement Tools Development

Soft Skills

AdaptabilityProactivityCollaboration

Tools & Technologies

Campaign Performance DashboardsDigital Demand Generation Tools

Industry Keywords

Life SciencesMolecular BiologyAnalytical InstrumentationForensic IndustryCustomer Segmentation

About the role

Key responsibilities & impact

Drive strategic growth of the Capillary Electrophoresis (CE) and Human Identification (HID) portfolio across Asia Pacific and Japan (APJ)
Deliver Annual Operating Plan (AOP) objectives through portfolio management, go-to-market strategy, portfolio positioning, omnichannel demand generation, and commercial enablement
Translate global strategies into regionally relevant growth initiatives
Develop integrated regional marketing strategies and provide strategic direction to territory and country marketing teams
Collaborate with commercial leadership to accelerate customer adoption, strengthen market presence, expand market share, and deliver sustainable revenue growth
Lead execution of regional marketing campaigns aligned with global strategies
Develop and execute integrated, multi-channel marketing strategies tailored to CE and HID
Use market trends, competitive analysis, and customer segmentation to guide campaigns
Develop messaging and creative content with global and regional product market development teams
Plan and execute new product introductions, positioning actions, product rollovers, and lifecycle management strategies
Identify, engage, and maintain key opinion leaders and customer advocates
Maintain campaign performance dashboards and optimize future initiatives
Monitor trends and competitive dynamics in relevant customer segments and applications
Develop and deliver sales enablement tools with Product Management and Global Market Development
Track marketing revenue contribution, funnel generation, campaign effectiveness, customer engagement, digital demand generation, market share growth, and KOL impact
Collaborate with sales and commercial leaders, territory/regional marketing, digital marketing, global business units, product management, and service/support teams

Requirements

What you’ll need

7-10 years of experience in life sciences, molecular biology, analytical instrumentation, or related industries
Demonstrated success developing and executing marketing strategies that drive business growth
Proven experience in market/customer analysis, go-to-market strategy development, and commercial enablement
Strong ability to analyze and synthesize complex technical, market, and competitive data into actionable insights
Demonstrated ability to manage multiple priorities across diverse markets and cultures
Strong understanding of genomics applications
Familiarity with capillary electrophoresis (CE) and the forensic industry
Ability to translate business goals and market insights into actionable regional marketing initiatives and drive effective execution
Ability to work effectively in a matrix organization across global, regional, country, and commercial teams, cultures, and geographies
Ability to synthesize market, customer, competitive, and performance data into actionable insights and measure marketing effectiveness
Ability to understand and navigate the diversity and complexity of APJ markets and adapt approaches accordingly
Curious, adaptable, proactive, and willing to test new approaches, learn from results, and continuously improve
Approximately 10-30% travel within APJ

Benefits

Comp & perks

Reasonable accommodation for individuals with disabilities to participate in the job application or interview process and perform essential job functions
Equal opportunity employment