Channel Marketing Manager

Thermo Fisher Scientific

Channel Marketing Manager driving omnichannel growth for Thermo Fisher Scientific’s healthcare business. Building data-led campaigns, segmentation, channel optimization, and revenue strategies across email, digital, social, and paid search.

Posted 8/18/2026full-timeWaltham • Massachusetts, Pennsylvania • 🇺🇸 United StatesSeniorLead💰 $103,100 - $154,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing multichannel strategic marketing plans, leveraging data-driven decision making and analytics to optimize performance across various platforms. Proven ability to create targeted content and campaigns that enhance customer engagement and drive revenue growth.

Highest-signal resume keywords

Multichannel Strategic PlanningData-Driven Decision MakingContent Creation and Campaign ManagementCustomer Segmentation and TargetingBudget Planning and Forecasting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign CreationPerformance ReportingOmnichannel MarketingData AnalyticsLead Transfer ManagementEmail MarketingSocial Media MarketingCustomer EngagementFunnel Generation

Soft Skills

Exceptional CommunicationCritical ThinkingIndependent Work

Tools & Technologies

Salesforce.comCriteoEmail Marketing PlatformsAnalytics Tools

Industry Keywords

B2B MarketingB2C MarketingLife ScienceMedical DevicesHealthcare

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Partner with Data Science, Digital, and Portfolio Marketing teams to build strategies across customer groups
Develop strategic plans for revenue attainment based on funnel-generation activities
Identify and implement omnichannel activities across the sales funnel
Manage downstream lead transfer into Salesforce.com, ideally through an automated process
Create needs-based value propositions, messaging, targeted personas, and content with cross-functional and external partners
Drive data-centric segmentation and targeting capabilities
Lead audience activation across tradeshows, paid search, on-site merchandising, email, webinars, and social media
Develop and implement strategic plans across multiple marketing channels
Assess omnichannel performance to improve process efficiency, quality, customer satisfaction, and capabilities
Define critical metrics and measure channel performance against quality, cost, speed, and other KPIs
Optimize omnichannel strategy using commercial feedback, voice-of-customer insights, analytics, and platforms such as Criteo
Deliver sophisticated projects with measurable results
Identify innovation and drive next-generation implementations, including generative AI automation initiatives
Coordinate wireframe templates and creative elements for email and generative digital messaging
Plan, implement, and analyze test campaigns
Lead financial and budget planning, forecasting, and enablement activities
Build and optimize scheduled, ad hoc, and automated email and push campaigns
Use data and customer analytics to improve engagement across omnichannel activities

Requirements

What you’ll need

7+ years of marketing, agency, or B2B/B2C marketing experience
Bachelor's degree required
Experience in life science, medical devices, and healthcare preferred
Must be legally authorized to work in the United States without sponsorship
Must be able to pass a comprehensive background check, including drug screening
Strong experience in content, campaign creation, and marketing platforms across email, social, and on-site tactics
Experience with customer segmentation and targeting
Experience developing and implementing multichannel strategic plans
Data-driven decision making and critical thinking skills
Experience with analytics and performance reporting
Experience with budget planning and forecasting
Ability to work independently
Exceptional communication skills

Benefits

Comp & perks

Relocation assistance is NOT provided
Competitive remuneration
Annual incentive plan bonus scheme
Healthcare
Company 401k
Choice of national medical and dental plans
National vision plan, including health incentive programs
Employee assistance and family support programs
Commuter benefits
Tuition reimbursement
At least 120 hours paid time off (PTO)
10 paid holidays annually
Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
Accident and life insurance
Short- and long-term disability in accordance with company policy
Competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) with opportunity to purchase company stock at a discount
Career and development prospects
Reasonable accommodation for individuals with disabilities