Global Market Development Manager, Cloning and Services

Thermo Fisher Scientific

Global Market Development Manager driving go-to-market strategy and growth for cloning and services portfolios at Thermo Fisher Scientific. Collaborating across teams to enhance customer journeys and optimize marketing efforts.

Posted 7/24/2026full-timeCarlsbad • California, Colorado, Illinois, Massachusetts, Oregon • 🇺🇸 United StatesMid-LevelSenior💰 $103,100 - $137,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing strategic marketing plans within the life sciences sector, focusing on customer-centric approaches and digital marketing strategies. Proven ability to analyze market opportunities and drive product adoption through effective sales enablement and training.

Highest-signal resume keywords

Strategic Marketing DevelopmentDigital Marketing ProficiencyGo-To-Market StrategyCustomer Segmentation AnalysisSales Enablement Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentDemand GenerationCampaign ReportingProduct Launch StrategyMarket Analysis

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

Search Engine MarketingEmail AutomationSocial Media MarketingVideo MarketingProgrammatic Display Advertising

Industry Keywords

Life SciencesBiotechnologyBiopharmaCustomer-Centric ApproachBrand Ambassador

About the role

Key responsibilities & impact

Develop, implement, and measure strategic marketing plans and tactics for the cloning and services portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase
Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities
Ensure alignment with business strategy and goals as defined by the business leadership team
Develop launch strategy and implement new product introductions to achieve revenue goals
Drive incorporation of the product portfolios into broader workflows and customer journeys
Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation
Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data
Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness
Develop sales training and customer education material in collaboration with product management, R&D, and commercial teams
Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities
Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs

Requirements

What you’ll need

Bachelor’s degree in science OR Bachelor’s degree in business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors
Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for consumables and or services in the life sciences field
Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services
Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches

Benefits

Comp & perks

A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount