Global Marketing Specialist, qPCR Portfolio

Thermo Fisher Scientific

Global Marketing Specialist executing qPCR marketing programs for Thermo Fisher Scientific. Collaborating with internal teams and partners to drive awareness and demand generation for qPCR instruments.

Posted 6/20/2026full-timeCarlsbad • California • 🇺🇸 United StatesMid-LevelSenior💰 $83,300 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Execute tactical marketing activities aligned to global marketing plans for qPCR instruments, consumables and workflows, supporting campaign delivery and business objectives
Support development and deployment of multi-channel outbound campaigns (digital, email, web, social, webinars, events) to drive awareness and engagement
Collaborate with Global Market Development Managers to implement application-focused marketing programs and workflow campaigns
Coordinate with internal teams and external partners (creative services, agencies) to develop and deliver marketing assets, including brochures, web content, emails, videos, webinars, and sales tools
Assist in execution of demand generation programs that contribute to lead generation, MQOs, and pipeline growth
Support new product introductions (NPIs) through execution of launch deliverables and marketing materials
Track and report on campaign performance metrics, supporting analysis of KPIs such as engagement, leads, and pipeline contribution
Maintain and update marketing content and digital assets, including web pages and campaign materials
Collaborate with Product Management to ensure messaging and value propositions are accurately reflected in marketing materials
Support customer engagement activities, including webinars, events, and application-focused campaigns
Assist in coordination of sales enablement materials and marketing tools for commercial teams
Support budget tracking and project timelines to ensure efficient execution of marketing programs

Requirements

What you’ll need

Bachelor’s degree in Biology, Molecular Biology, Genetics, Marketing, Business, Communications, or related field preferred
3 + years of experience in marketing, marketing communications, or related roles within life sciences, biotechnology, or diagnostics
Experience supporting marketing campaign execution and content development
Strong organizational and project management skills with the ability to manage multiple priorities
Detail-oriented with strong problem-solving skills and ability to execute with accuracy
Strong written and verbal communication skills
Basic understanding of digital marketing channels (web, email, social, SEO/SEM) and performance metrics
Ability to collaborate effectively in a cross-functional, global environment
Proficiency in Microsoft Office tools (Word, Excel, PowerPoint)

Benefits

Comp & perks

A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing campaign executioncontent developmentdemand generationperformance metrics analysisdigital marketingSEOSEMproject managementlead generationpipeline growth

Soft Skills

organizational skillsproblem-solving skillscommunication skillscollaborationattention to detailability to manage multiple prioritiescross-functional teamworkcustomer engagementcreativityadaptability