Global Market Development Manager, qPCR Instruments and Workflows

Thermo Fisher Scientific

Global Marketing Manager driving marketing strategy and execution for qPCR instruments at Thermo Fisher Scientific. Position involves collaboration with multiple teams to enhance customer education and demand.

Posted 6/20/2026full-timeCarlsbad • California • 🇺🇸 United StatesMid-LevelSenior💰 $103,100 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of qPCR instrument and application-focused outbound marketing programs and globally scalable campaigns that educate customers on qPCR workflows and generate demand
Play a key role in building a strong marketing funnel by driving marketing-qualified leads and marketing-attributed opportunities and revenue wins
Coordinate closely with global and regional stakeholders to ensure that marketing programs are effectively localized and executed to support revenue objectives, while continuously optimizing performance through data-driven insights
Support the development of global marketing development plans aligned to key qPCR business unit priorities (“big rocks”) and growth strategies focused on workflow capture
Execute tactical marketing programs for qPCR instruments and workflows that drive measurable pipeline growth and contribution, including leads, marketing-qualified opportunities (MQOs), and revenue
Develop and deploy multi-channel outbound campaigns (digital, email, web, social, webinars, events) to increase application awareness and workflow adoption
Partner with Product Management to ensure clear, differentiated value propositions and messaging are developed and consistently applied across campaigns
Support new product introductions (NPIs) through coordinated launch planning and execution of demand generation activities
Track, analyze, and report on campaign and funnel performance metrics; optimize programs to improve conversion, pipeline contribution, and ROI
Collaborate with internal teams (regional marketing, commercial, digital, eBusiness) and external partners (agencies, KOLs, customers) to develop and execute high-impact campaigns and content
Support customer engagement initiatives, including webinars, events, and application-focused programs that drive education and demand
Manage assigned marketing budget and optimize spend to maximize business impact

Requirements

What you’ll need

Bachelor’s degree in Biology, Molecular Biology, Genetics, or related life science field preferred; alternatively, a degree in Marketing, Business, or Communications with relevant industry experience
5+ years of experience in marketing roles within biotechnology, life sciences, diagnostics, or related industries
Foundational understanding of qPCR technologies and workflows (instrumentation and assay experience preferred)
Demonstrated experience in developing and executing demand generation campaigns with measurable pipeline impact
Understanding of marketing funnels, lead generation, and conversion metrics
Strong collaboration skills with the ability to work effectively in cross-functional, global, matrixed environments
Excellent written and verbal communication skills
Strong project management skills with attention to detail and ability to manage multiple priorities
Analytical mindset with experience using data and metrics to drive decisions
Proficiency in Microsoft Office tools
Strong storytelling skills with the ability to translate technical workflows into customer-centric messaging
Willingness to travel up to ~25%

Benefits

Comp & perks

A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

qPCR technologiesdemand generation campaignsmarketing funnelslead generationconversion metricspipeline impactdata analysiscampaign performance metricsmulti-channel marketingproject management

Soft Skills

collaborationcommunicationattention to detailstorytellinganalytical mindsetability to manage multiple priorities