Global Market Development Manager, Protein Expression, Viral Delivery

Thermo Fisher Scientific

Driving the go-to-market strategy for Gibco Protein Expression and Viral Delivery portfolios at Thermo Fisher Scientific. Collaborating with teams to support scientists in research and therapeutic development.

Posted 5/2/2026full-timeFrederick • California, Maryland, Massachusetts, New York, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $93,800 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Develop, implement, and measure strategic marketing plans and tactics for the protein expression and viral delivery portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase.
Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities.
Ensure alignment with business strategy and goals as defined by the business leadership team.
Develop launch strategy and implement new product introductions to achieve revenue goals.
Drive incorporation of the product portfolios into broader protein expression and cell & gene therapy workflows and customer journeys
Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation.
Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data
Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
Develop sales training and customer education material in collaboration with product management, R&D, and commercial teams.
Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities.
Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs.

Requirements

What you’ll need

Bachelor’s degree in Biology, Biochemistry, Cell Biology OR Bachelor’s degree in business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors
M.S, Ph.D., or MBA is preferred
Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for media systems, reagents, or consumables in the life sciences market, preferably in protein expression and/or cell therapy development and manufacturing markets
Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services
Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches.

Benefits

Comp & perks

A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategy developmentdigital marketingcampaign reportingcustomer segmentation analysisproduct launch strategysales training developmentcustomer education material developmentlead generationsearch engine marketingprogrammatic display

Soft Skills

customer-centric approachcollaborationcommunicationleadershipanalytical thinkingstrategic alignmentbrand ambassadorshipcreativityorganizational skillsevent participation

Certifications

Bachelor’s degree in BiologyBachelor’s degree in BiochemistryBachelor’s degree in Cell BiologyBachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in engineeringM.S.Ph.D.MBA