Director of Integrated Marketing – Operations

Thermo Fisher Scientific

Responsible for leading integrated marketing strategy and global event portfolio for PSX at Thermo Fisher. Managing demand generation initiatives and cross-regional teams to achieve revenue growth objectives.

Posted 4/23/2026full-timeRemote • District of Columbia • 🇺🇸 United StatesLead💰 $160,100 - $240,125 per yearWebsite

About the role

Key responsibilities & impact

Reporting to the Senior Director of Marketing PSX, the Senior Manager, Commercial Marketing & Global Events is responsible for leading integrated marketing strategy and the global event portfolio in support of PSX revenue growth objectives.
This role translates portfolio priorities into measurable demand generation programs, oversees global congress and event investments as strategic growth levers, and ensures alignment between global campaign strategy and regional execution.
Develop and execute integrated, multi-channel marketing strategies aligned to portfolio priorities and target segments
Drive demand generation initiatives contributing measurable MQLs and pipeline influence
Define and track KPIs tied to campaign effectiveness, customer acquisition, and ROI
Partner closely with sales leadership to ensure marketing programs support account targeting and disciplined follow-up
Use analytics to optimize marketing investment and improve commercial performance
Manage the global congress and event portfolio
Align event participation with revenue objectives, product launches, and campaign themes
Design activation frameworks for major congresses, symposia, executive programs, workshops, and virtual events
Implement structured pre-event targeting and post-event conversion processes
Manage event budgets with financial discipline and ROI accountability
Provide strategic direction and alignment to three APAC field marketing team members
Translate global marketing priorities into scalable regional activation plans
Establish standardized playbooks to ensure consistent execution and performance tracking across regions
Oversee campaign messaging, digital engagement, and customer-facing materials to ensure clarity of positioning and portfolio differentiation
Partner with Product Marketing and Product Management to support new product launch activation
Lead website enhancement and digital engagement initiatives
Lead PSX Marketing Communications plans and press releases in close collaboration with internal stakeholders and Thermo Fisher corporate Communications colleagues
Lead and develop a high-performing communications and events team
Establish structured planning, prioritization, and measurement frameworks
Contribute to marketing leadership discussions regarding investment decisions and portfolio optimization

Requirements

What you’ll need

Bachelor's degree in business, marketing, or life sciences required
Advanced degree preferred
8–12+ years of progressive marketing experience, preferably in life sciences or related markets
Demonstrated success executing integrated marketing programs tied to commercial outcomes
Prior experience with AI-driven marketing tools and Answer Engine Optimization (AEO)
Strong marketing operations and analytics expertise, with the ability to translate data into actionable insights, optimize funnel performance and drive measurable business impact
Experience managing global congress and event portfolios
Prior people leadership experience required
Experience influencing cross-regional teams within a matrixed organization
Experience responsibly managing to a budget

Benefits

Comp & perks

A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

integrated marketing strategydemand generationKPI trackingcampaign effectivenessevent managementbudget managementdata analyticsmarketing operationsAI-driven marketing toolsAnswer Engine Optimization

Soft Skills

leadershipstrategic directioncollaborationcommunicationprioritizationplanningteam developmentinfluencingexecutionperformance tracking

Certifications

Bachelor's degree in businessBachelor's degree in marketingBachelor's degree in life sciencesAdvanced degree in marketing or business