
Marketing Specialist
Thermo Fisher Scientific
full-time
Posted on:
Location Type: Hybrid
Location: Pittsburgh • Pennsylvania • United States
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About the role
- Support new and/or updated eCommerce launches by planning and executing marketing and communication initiatives that drive customer engagement and adoption across eCommerce and eProcurement platforms
- Enable our Sales and Service teams by providing impactful marketing tools, and training to empower our teams to drive customers to utilize digital for self-service and order management
- Partner with eCommerce product, and business teams to ensure aligned, effective execution of platform initiatives
- Develop and deliver training materials, presentations, and workshops to educate internal teams and customers on platform updates and enhancements
- Own content updates related to website enhancements, ensuring accuracy, consistency, and timely communication to internal and external audiences
- Monitor user behavior, feedback, and adoption metrics to identify opportunities to improve customer engagement and optimize the platform experience
- Collaborate with Business Development and eProcurement teams to support integration and functionality across ThermoFisher.com, FisherSci.com, and connected procurement platforms
- Regularly communicate metrics, successes, failures, and effective processes to enhance team efficiency by utilizing performance data and insights to refine marketing strategies and improve engagement, adoption, and overall effectiveness
Requirements
- Bachelor's Degree in Marketing, Business Administration or related field
- 2 years of hands-on experience in marketing analytics, digital marketing or relevant experience
- Experience in downstream marketing, ideally supporting eCommerce and eProcurement platforms
- Experience working in cross-functional teams and operating within a matrix organization to achieve goals
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent written and verbal communication skills, with experience presenting to internal and customer-facing audiences
- Experience in using Quantum Metrics or Adobe to create regular reporting and inform marketing decisions
- Analytical skills with ability to derive insights from campaign data and metrics
- Strong problem-solving skills and ability to adapt in a fast-paced environment
- Demonstrated success achieving marketing KPIs and business results
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsdigital marketingdownstream marketingproject managementdata analysiscampaign metricscustomer engagementcontent managementtraining developmentperformance optimization
Soft Skills
communicationproblem-solvingadaptabilitycollaborationteamworkpresentation skillsorganizational skillstime managementleadershipstrategic thinking
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Business Administration