Digital Marketing Manager
Thermo Fisher Scientific
full-time
Posted on:
Location Type: Remote
Location: Remote • Montana • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
React
About the role
- Develop and lead a team
- Help deliver paid search, paid social, programmatic display, digital event, and third-party digital media campaigns
- Ensure these campaigns are timely and on budget for the Chromatography and Mass Spectrometry Division (CMD)
- Work closely with the eBusiness leadership to define the global paid media strategy and develop and implement plans to bring it to life
- Partner with colleagues to drive implementation of customer-centric campaigns and standard optimization and reporting tasks
- Track critical metrics and budgets with established dashboards and pacing files
- Leverage channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven recommendations
- Interact with business partners to understand business goals and needs
- Manage workflow and maintain a tight execution schedule to complete multiple, simultaneous projects
- Provide project status updates to set expectations on timelines, accomplishments, open questions and risks
- React promptly to changes in the industry, and be available during off-hours to participate in and occasionally lead meetings
Requirements
- Bachelor’s or Associates Degree, ideally in Science, Biotech, Computer Engineering, IT, or Business
- 5 years or demonstrated ability in B2B customer-focused digital marketing or eCommerce
- Advanced experience managing multiple strategic clients including ownership and oversight of large budgets
- Significant hands-on time using Adobe Advertising tools
- Experience building, deploying, and reporting on campaigns using Sprinklr
- Expert-level expertise in SEM using Google Ads; other paid search engines a plus
- Experience writing documentation, standard operating procedures (SOPs)
- Consistent track record of creating, optimizing and reinventing campaigns to constantly improve results
- Experience with analytics tools (e.g. PowerBI, Adobe Analytics, Google Analytics)
Benefits
- We provide attractive compensation
- an annual bonus program
- healthcare
- company pension/retirement
- a variety of employee benefits!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingeCommerceSEMcampaign optimizationanalyticsbudget managementdocumentation writingproject managementdata-driven recommendationscustomer-centric campaigns
Soft skills
leadershipcommunicationcollaborationorganizational skillsadaptabilityproblem-solvingtime managementstrategic thinkingclient managementreporting