Thermo Fisher Scientific

Global Market Development Manager

Thermo Fisher Scientific

full-time

Posted on:

Location Type: Hybrid

Location: Waltham • California, Massachusetts • 🇺🇸 United States

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Salary

💰 $103,100 - $154,700 per year

Job Level

Mid-LevelSenior

About the role

  • Develop strategic annual marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
  • Regularly report performance to key leaders and build improvement plans as needed.
  • Drive demand generation programs and evaluate the performance and optimization plans.
  • Ensure focus on customers and addressing their pain points.
  • Craft marketing content across customer journey optimized for various channels, including web, video, social media, paid search and display advertising.
  • Create channel promotional plans.
  • Develop selling tools and customer-facing materials.
  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
  • Coordinate with global functions to ensure consistency with brand profiles and company standards.
  • Partner with regional marketing development managers to build and implement marketing programs within their regions.

Requirements

  • Bachelor’s degree Required in Life Sciences, Marketing or related field preferred
  • 5+ years of marketing experience Required in Biopharma / Biotech segment preferred
  • Ability to work effectively in a matrixed organization
  • Knowledge of the following key competencies: value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer
  • Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
  • Experience developing messaging for sales and customer-facing materials
  • Outstanding communication skills as well as analytical, project management and planning skills necessary
  • Strong business sense and customer focus
Benefits
  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs
  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement
  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing plansdemand generationcustomer segmentationvalue proposition developmentmarketing communicationchannels-to-marketvoice of customerproduct area marketingmessaging developmentmarketing mix
Soft skills
communication skillsanalytical skillsproject managementplanning skillsbusiness sensecustomer focusability to work in a matrixed organization
Certifications
Bachelor’s degree in Life SciencesBachelor’s degree in Marketing