Senior Content Specialist
Thermo Fisher Scientific
full-time
Posted on:
Location Type: Remote
Location: Remote • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and complete digital content strategies that attract, engage, and convert scientific audiences across web, email, social, and paid channels.
- Use AI and automation to improve content creation, personalization, and optimization for greater efficiency and relevance.
- Work together with corporate, regional, and business groups to provide a unified global digital experience.
- Turn marketing goals into clear, actionable channel plans and content requirements passionate about the customer journey.
- Drive continuous improvement by refining creative processes, automating workflows, and elevating content with emerging AI tools.
- Lead content readiness and workflow execution to ensure SLA compliance and operational excellence.
- Educate teams on digital marketing, AI-powered tools, and data-driven standards to boost go-to-market performance.
- Stay ahead of digital trends and AI innovations that strengthen Thermo Fisher’s brand and digital leadership.
- Apply analytical and problem-solving skills to assess customer experiences and deliver insights that drive measurable results.
Requirements
- Bachelor’s degree or equivalent experience in Marketing, Communications, Business, or related field.
- 5+ yrs of proven experience building and accomplishing coordinated B2B digital marketing strategies that boost brand visibility, generate demand, and meet business goals in life sciences or technology.
- Skilled collaborator able to partner across marketing, product, sales, and scientific teams in a global, matrixed organization.
- Strong communicator and storyteller who can turn complex technical content into clear, engaging messages.
- Hands-on expertise in SEO, SEM, social media, email, web, and display marketing with solid analytics and optimization skills.
- Strategic problem-solver with sharp writing and editorial skills aligned to customer needs and brand voice.
- Excellent project manager with a track record of delivering multiple initiatives on time in dynamic environments.
- Data-driven marketer adept at interpreting metrics and translating insights into actionable improvements.
- Deep understanding of the marketing funnel and customer journey to drive engagement and lead conversion.
- Experience managing marketing budgets, forecasting, tracking, and optimizing spend for return on investment.
- Adaptable, proactive great teammate passionate about work that makes the world healthier, cleaner, and safer.
Benefits
- Accessibility/Disability Access
- Equal Opportunity Employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital content strategiesAI toolsSEOSEMsocial media marketingemail marketingweb marketingdisplay marketinganalyticsoptimization
Soft skills
collaborationcommunicationstorytellingproblem-solvingproject managementdata-driven decision makingadaptabilityproactivitycustomer focuscreativity
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business