Manager

• Develop strategic, multi-channel, integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, positioning & messaging, content and channel strategy, and tactical planning
• Manage the creation and execution of engaging marketing campaigns to generate awareness and drive demand; measure and understand the customer experience through the marketing journey
• Collaborate and ensure alignment of business strategy and plans among Product Management, Regional Marketing, Commercial Leaders, and other partners
• Successfully engage with agencies and marketing program managers to deliver high-quality assets, including creative direction and content for print and digital collateral, social media, customer-facing presentations, sales enablement tools, global tradeshow properties, and promotional materials
• Effectively engage and partner with digital marketing colleagues to leverage and optimize performance across digital channels
• Apply critical metrics to measure performance and effectiveness of marketing programs
• Implement optimizations based on data-driven insights

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