Senior Manager, Global Market Development
Thermo Fisher Scientific
full-time
Posted on:
Location Type: Remote
Location: Remote • North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Help develop and implement differentiated enterprise-level marketing programs around clinical trial sites and patient recruitment for patients participating in clinical trials
- Identify interconnections between patient recruitment, patient preference, and engagement in clinical trials
- Highlight population science in clinical trials that could lead to better patient outcomes
- Address sponsors’ needs and pain points around the challenges of clinical research site selection through marketing programs
- Promote innovative, industry-leading decentralized clinical trial approaches
- Understand the selling resourcing model across the business and help optimize the marketing mix to support this
- Support the development and implementation of marketing deliverables, including compelling value propositions, promotional positioning, messaging materials and selling resources/collateral
- Support brand presence at major conferences
- Help develop and maintain all marketing campaign activities, in line with marketing budgets, and monitor KPIs to assess campaign success; regularly review and optimize plans based on identified KPIs
- Share best practices with marketing colleagues across Therapeutic Area & Clinical solutions
- Partner with internal and external agencies, and establish strong working relationships to align across all marketing verticals
Requirements
- Bachelor's degree required in Science, Health Sciences or Business
- MBA an advantage
- 2-3 years pharmaceutical/CRO/medical device experience with knowledge of the industry and healthcare environment
- Prior brand marketing background with strong history of achievement and performance, and solid working knowledge of sales and marketing relationships
- Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
- Experience working across cultures and partnering with colleagues who represent a diverse selection of experiences and skills
- Ability to effectively prioritize, manage, and deliver multiple projects under pressure
- Effective planning, analytical, organizational and project management skills
- Demonstrated ability to manage outside agencies in order to fulfill project objectives
- Understanding of corporate brand and ability to work within set brand guidelines
- Strong skills in Microsoft Office suite
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing programspatient recruitmentpopulation sciencemarketing deliverablespromotional positioningKPI monitoringbrand marketingproject management
Soft skills
interpersonal skillsverbal communicationpresentation skillsprioritizationanalytical skillsorganizational skills
Certifications
Bachelor's degreeMBA