Therabody

Manager

• Partner with brand, product and creative teams to deliver high-performing PDPs, A+ content, and branded landing pages that engage and convert.
• Establish and enforce content standards across imagery, copy, specs, and enhanced content modules.
• Manage PDP content syndication across retailer platforms, ensuring accuracy, compliance and speed to market.
• Own and optimize the Amazon Brand Store: navigation flow, page design, module testing and performance insights.
• Build brand landing pages that elevate education, storytelling, and brand positioning.
• Identify and implement up-sell and cross-sell opportunities to increase conversion and order value.
• Ensure Therabody’s premium brand identity and positioning is reflected across all retail.com touchpoints.
• Perform keyword research (using Helium 10 and similar tools) to build high-potential keyword sets for product listings.
• Optimize product titles, bullet points, descriptions, A+ content, and backend terms to maximize visibility and conversion.
• Monitor listing health, keyword rankings, and search term reports.
• Define and execute the strategy for acquiring, moderating and displaying customer ratings & reviews across all retail platforms.
• Lead end-to-end review syndication and seeding programs.
• Manage relationships with third-party review platforms/service providers.
• Identify any recurring issues/product improvement opportunities and feed insights into relevant cross-functional teams.
• Define, track, and report on digital shelf KPIs: content health scores, conversion rates, review sentiment and share of search.
• Translate data into actionable insights.
• Lead A/B content testing to evaluate PDP performance and optimize listings.
• Support international markets by tailoring merchandising strategies, content, and syndication processes.
• Implement project management best practices and tools to ensure on time delivery.
• Oversee PIM platform management including catalog hygiene, A+ content and automated syndication.
• Identify opportunities for process automation to improve speed and scalability.

Digital Shelf Manager