Director, Field Marketing
TheKey
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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Job Level
About the role
- Develop and execute comprehensive field marketing strategy aligned with national brand priorities and regional market dynamics
- Lead account-based marketing approach in partnership with sales, identifying high-value accounts and designing targeted engagement programs
- Integrate "voice of field" into brand and go-to-market strategy through structured field insights reporting and active participation in strategic planning
- Own national-level metrics for local activities, educational programs, and demand generation goals
- Plan and lead regional demand generation initiatives including awareness campaigns, educational programming, executive dinners, peer-to-peer events, direct mail, gifting programs, and local print advertising
- Partner closely with our operations and quality teams to ensure program alignment and continuity across the field
- Design and deploy tailored marketing messaging, field kits, and programming based on regional customer and market insights
- Partner with sales leadership to develop compliant, territory-specific offline marketing plans and customer activation activities
- Manage relationships with vendors, agencies, and event partners to ensure high-quality execution within budget
- Coordinate trade show presence, regional conferences, and speaker engagements
- Collaborate with the Marketing Center of Excellence (Content, Digital, Events, MarCom) to ensure field programs align with and amplify national campaigns
- Work with demand generation to integrate field activities into broader campaign architecture and lead management processes
- Support and mentor Regional Business Development leaders and sales teams to deliver consistent, high-quality regional marketing execution
- Partner with Quality, Legal, and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities
- Design and track KPIs for regional marketing execution including pipeline contribution, campaign response, referral conversion, and program ROI
- Build repeatable playbooks that enable frontline sales and marketing teams to execute with consistency
- Continuously test and refine tactics based on performance data and field feedback
Requirements
- Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field; MBA or advanced degree preferred
- 10+ years of marketing experience with at least 5 years focused on field marketing, ABM, or regional demand generation
- Experience in healthcare services, home-based care, or healthcare technology preferred
- Demonstrated success managing teams and increasing levels of responsibility in matrixed organizations
- Strong strategic thinking with excellent communication and presentation skills
- Ability to manage complex projects with multiple stakeholders in a fast-paced, regulated environment
- Willingness to travel up to 50%
Benefits
- Medical/Dental/Vision Insurance
- TouchCare VirtualCare
- Life Insurance
- Health Savings Account
- Flexible Spending Account
- 401(k) Matching
- Employee Assistance Program
- PTO Plan for Non-Exempt Employees
- Flexible PTO Plan for Exempt Employees
- Holidays and Floating Holidays
- Pet Insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field marketing strategyaccount-based marketingdemand generationeducational programmingcampaign managementKPI trackingproject managementmarketing messagingcustomer activationdata analysis
Soft Skills
strategic thinkingcommunication skillspresentation skillsteam managementrelationship managementmentoringcollaborationadaptabilityproblem-solvingleadership
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Healthcare AdministrationMBAadvanced degree in related field