Regional Sales Director
The Wonderful Company
full-time
Posted on:
Location Type: Remote
Location: Mexico City • Mexico
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Job Level
About the role
- Own full market P&L, including revenue, volume, pricing, and market share targets
- Lead annual planning, forecasting, and multi-year business strategy
- Manage trade investment to ensure optimal ROI
- Drive pricing strategy, SKU mix, and channel mix to deliver profitability goals
- Develop and optimize route-to-market strategy across on-trade, retail, and eCommerce channels
- Lead distributor selection, onboarding, and ongoing performance management
- Partner with distributors to drive execution excellence across availability, visibility, and promotions
- Identify opportunities to grow revenue and improve cost efficiency, including co-investment initiatives
- Lead negotiations with key national and regional accounts
- Develop and execute Joint Business Plans (JBPs) with distributors and key customers
- Expand distribution across priority accounts and channels
- Set account-level goals and maintain strong relationships to unlock growth opportunities
- Monitor competitive activity and translate insights into actionable strategies
- Partner closely with Marketing to align brand initiatives with commercial objectives
- Collaborate with Operations and Logistics to ensure forecast accuracy and service levels
- Work with Finance to manage budgets, report monthly financials, and oversee accruals, invoicing, and financial controls
- Partner with Category Insights and Marketing to develop impactful customer presentations
- Oversee end-to-end sales process, including purchase orders, fulfillment coordination, and distributor execution
- Ensure strong in-market execution across merchandising, promotions, and brand standards
- Conduct product training for accounts and support key customer engagements
- Identify and participate in key events and activations to drive brand awareness
- Monitor market trends and anticipate shifts in customer and competitive dynamics
Requirements
- Bachelor’s degree in Business, Finance, or related field preferred
- 10+ years of experience in CPG, beverage, FMCG, or luxury goods
- 5+ years of experience in: P&L management, including financial planning and forecasting
- Distributor management within a CPG environment
- Strong understanding of sales, trade marketing, and route-to-market strategy
- Proven success managing key accounts and negotiating with senior stakeholders
- Bilingual in English and Spanish
- Strategic thinker with strong execution orientation
- Highly analytical with strong problem-solving and project management skills
- Ability to operate independently and lead in a fast-paced, evolving environment
- Strong relationship builder across customers, distributors, and internal teams
- Effective communicator with strong presentation skills
- Entrepreneurial mindset with a proactive, solutions-oriented approach
Benefits
- Competitive benefits package (salary plus bonus)
- Opportunity for development and internal mobility
- Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
- Project Wonderful - Staff spend a day in the community helping with various projects
- Company focused on wellness and health
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
P&L managementfinancial planningforecastingtrade marketingroute-to-market strategynegotiationaccount managementproject managementcost efficiencycustomer presentations
Soft Skills
strategic thinkingexecution orientationanalytical skillsproblem-solvingrelationship buildingcommunicationpresentation skillsentrepreneurial mindsetproactive approachindependence
Certifications
Bachelor’s degree in BusinessBachelor’s degree in Finance