Associate Director of Social Media

The Wharton School

Associate Director of Social Media leading strategy, content planning, and execution for Wharton Executive Education. Collaborating with internal teams to enhance social media presence and engagement.

Posted 7/7/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSenior💰 $77,330 - $77,500 per yearWebsite

Tech Stack

Tools & technologies

React

About the role

Key responsibilities & impact

Lead social media strategy and content planning across Wharton Executive Education and Wharton Online organic channels, including development of an integrated editorial calendar aligned to portfolio priorities (brand awareness, engagement, and lead generation).
Manage organic social plans, themes/series, and key moments; guide content briefs and priorities; and optimize distribution across owned channels (e.g., LinkedIn, Facebook, YouTube).
Build and maintain strong, highly collaborative relationships with Wharton School MarComm team to share and cross-promote overarching school content.
Collaborate with MarComm to develop content and ensure alignment with brand standards, best practices, and amplification opportunities.
Facilitate similarly collaborative relationships with WEE colleagues across internal teams as well as faculty to craft a dynamic, elevated content strategy that illustrates the unique experience of the Wharton Executive Education participant and positions Wharton faculty as thought leaders in their respective fields.
Own day-to-day channel execution across Wharton Executive Education and Wharton Online organic social accounts, including publishing, optimization, and real-time/post-program coverage of classroom experience, events, and announcements.
Create social-first content and coordinate timely repurposing of approved assets for social distribution.
Lead community management efforts, including daily monitoring of and engagement with relevant conversation.
Explore new methods of deepening community engagement among Exec Education LinkedIn Groups for past participants and alumni (where applicable).
Monitor, analyze, and report on social media performance against internal goals, competitors, and industry benchmarks.
Collaborate with Director to implement editorial changes based on measurement insights.
Develop reports, including key insights and recommended actions, for Team and Leadership to summarize key social media activity and special events.
Lead social media listening efforts; identify, elevate, and react to spikes in conversation from a client relations, customer service, and/or media relations standpoint.
Perform additional duties as assigned

Requirements

What you’ll need

Bachelor's degree, preferably in Communications, Journalism, Marketing, Media or similar field
3-5 years of professional marketing and communications experience; at least 3 years of experience managing social media for an institution, organization, media outlet, or agency
Excellent written skills, experience creating content for social media (e.g. capturing photos and videos; editing graphic templates) and proven ability to represent a brand on social media
Expertise working in and with social media platforms, publishing and analytics tools, as well as a firm understanding and interest in new and emerging platforms, technologies, and trends.
Strong news judgment and ability to originate social media content ideas and tailor them to each platform
Ability to analyze trends and respond strategically to the rapidly changing digital environment
Ability to explain social media and social media data in an understandable manner
Excellent communication and presentation skills
Experience covering events in real-time
Experience working with content creators and/or sourcing user-generated content
Ability to work under pressure and tight deadlines, manage multiple concurrent and competing tasks and responsibilities, prioritize work, and adapt to changing priorities
Strong interpersonal skills and demonstrated ability to build relationships and work collaboratively with multiple teams simultaneously
Proactive, self-starter who can work both independently and as part of a tea
Ability to maintain confidentiality
Must be available to work non-standard hours, including occasional weekends
Ability to travel domestically and internationally.

Benefits

Comp & perks

comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars
exceptional tuition benefits
generous retirement plans to help you save for your future
substantial amount of time away from work during the course of the year
long-term care insurance
wide variety of programs and resources to help you care for your health, your family, and your work-life balance
array of resources to help you advance yourself personally and professionally
access to a wide range of University resources as well as cultural and recreational activities
free and discounted admission and memberships to faculty and staff
flexible work options for balance between work and personal commitments
forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia
reimbursement for qualified expenses in connection with the legal adoption of an eligible child

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Content CreationSocial Media StrategyPerformance AnalysisReal-Time Event CoverageTrend Analysis

Soft Skills

Excellent CommunicationInterpersonal SkillsProactive Self-StarterAbility to Work Under PressureAdaptability