Associate Director, Social Media, Marketing and Communication

The Wharton School

Associate Director managing social media channels for Wharton's Knowledge at Wharton. Promoting faculty insights and research through social media content and strategy.

Posted 5/29/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSenior💰 $77,330 - $77,500 per yearWebsite

About the role

Key responsibilities & impact

Lead planning and execution of social media initiatives for Knowledge at Wharton and related channels
Translate and promote Wharton faculty research/thought leadership through digestible social media content, working hand-in-hand with web, content, and creative teams
Handle day-to-day management of Knowledge at Wharton's social media channels, including content ideation, development, and publishing
Lead community management efforts to engage with audiences in real-time
Contribute to how Wharton highlights faculty research at a school level, managing special content projects
Develop and maintain relationships with internal and external staff to identify research storytelling opportunities on owned and earned channels
Collaborate with MarComm colleagues to assess existing faculty research and help determine content development and distribution plans
Work with Content team to plan Knowledge at Wharton editorial calendar and Media Relations team to promote faculty insights tied to current events
Oversee social media support Wharton research pillars as part of MarComm's faculty working group
Support faculty with establishing and/or developing their personal social media presences
Own social media analytics and reporting related to research and insights promotion

Requirements

What you’ll need

Bachelor's degree and 3-5 years of work experience in social or digital media, marketing, communications, public relations or journalism, or an equivalent combination of education and experience
Excellent writing skills; proven ability to represent a brand on social media
Expertise in a wide range of social and digital media platforms, including LinkedIn, YouTube, Instagram, Reddit, Twitter, Facebook, Bluesky, and Threads; deep knowledge of platform features, optimization strategy, and trends
Expertise in social media analytics, with demonstrated ability to translate them into actionable insights to inform strategy
Expertise in social media content creation, including short-form video editing
Strong news judgement and ability to originate social media content ideas and tailor them to each platform
Strong interpersonal skills; ability to build relationships and work collaboratively with various stakeholders
Strong organizational and time-management skills; ability to juggle many projects/tasks and work under tight deadlines
Proactive self-starter who can work both independently and as part of a team

Benefits

Comp & perks

Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Tuition assistance for employees and their families
Generous retirement plans
Substantial time away from work
Long-term care insurance
Wellness and work-life resources
Professional and personal development resources
Access to university resources and cultural offerings
Discounts and special services for faculty and staff
Flexible work arrangements
Forgivable loans for home purchases or improvements
Adoption assistance for eligible employees

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent creationsocial media analyticsshort-form video editingcontent developmentcommunity managementeditorial calendar planningdigital media strategybrand representationresearch storytelling

Soft Skills

writing skillsinterpersonal skillsorganizational skillstime-management skillscollaborationproactive self-starternews judgementrelationship buildingproject managementcreativity