Principal Product Manager

The Walt Disney Company

Principal Product Manager shaping Disney’s digital news and entertainment experiences through CRM, AI, experimentation, and data-driven strategy. Leading cross-functional teams across technology, editorial, design, and business.

Posted 8/4/2026full-timeNew York City • California, New York • 🇺🇸 United StatesLead💰 $188,400 - $264,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading cross-functional teams to define and execute product strategies, leveraging data integration and AI tools to enhance user experiences. Possesses strong analytical skills and a deep understanding of CRM and messaging platforms to drive measurable business impact.

Highest-signal resume keywords

Product Management ExperienceCRM And Messaging PlatformsData Integration And MaturityAI And Machine Learning ApplicationsCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ModelsAutomated WorkflowsKPI MonitoringExperimentation ToolsData Analytics

Soft Skills

Analytical SkillsProblem-Solving SkillsWritten CommunicationOral CommunicationLeadership

Tools & Technologies

CRM PlatformsAutomation ToolsAI ToolsMessaging Capabilities

Industry Keywords

Digital MediaNewsEntertainmentStreamingUser Experience

About the role

Key responsibilities & impact

Lead cross-functional strategic initiatives with product management, engineering, design, and editorial teams
Define strategic goals, propose innovative ideas, align on product vision, and set measurable success metrics
Define, monitor, and communicate KPIs and product metrics
Identify growth opportunities and measure business impact through data-informed storytelling
Cultivate direct user relationships through personalized, timely, and contextually relevant messaging
Build the long-term strategy for unified CRM and automated messaging capabilities across multiple products
Develop data models, integrations, and automated workflows
Leverage AI tools to introduce features and improve messaging capabilities and connected user experiences
Establish best practices for experiment data collection, governance, and analytics
Craft and present strategic narratives for executive audiences
Provide leadership and coaching to product teams
Champion product strategy and foster continuous improvement and innovation

Requirements

What you’ll need

10 years or more of product management experience, specifically in digital media, news, entertainment, or streaming domains
Strong technical aptitude and experience with CRM and messaging platforms, automation tools, and experimentation tools
Strong understanding of data integration, data maturity concepts, and frameworks
Hands-on experience with AI and machine learning applications, particularly building and deploying automated workflows
Demonstrated ability to lead cross-functional teams in a matrixed organization
Exceptional analytical and problem-solving skills
Outstanding written and oral communication skills
Passion for news, entertainment, or media and creating transformative user experiences at scale
Bachelor's or master's degree in computer science, statistics, business, media, or a related field from a four-year accredited college or university

Benefits

Comp & perks

Occasionally work from home
Ongoing learning
Mentorship
Leadership opportunities
Culture that values diversity, experimentation, and continuous improvement
Bonus and/or long-term incentive units may be provided
Medical benefits
Financial benefits
Other benefits dependent on level and position offered