Product Manager II – Ads Targeting, Measurement

The Walt Disney Company

Product Manager II managing audience targeting and measurement features for Disney’s advertising platforms. Collaborative role driving product capabilities and execution with engineering and data science teams.

Posted 6/18/2026full-timeGlendale • California • 🇺🇸 United StatesMid-LevelSenior💰 $117,500 - $157,500 per yearWebsite

About the role

Key responsibilities & impact

Help manage the product backlog for audience targeting and measurement capabilities, managing near and long term delivery
Author clear, detailed product specifications and user stories, translating stakeholder requirements into actionable engineering work — from audience signal ingestion to measurement reporting surfaces
Partner with engineering, data science, and UX/UI design teams to build and ship measurement products
Drive targeting product capabilities — audience segmentation, data clean room integrations, identity resolution, and addressability features tied to Disney's first-party data assets
Define and track critical metrics (coverage, match rates, measurement activation rates, reporting latency) and partner with GTM and financial planning to tie them to revenue outcomes
Support UAT and product release readiness — including stakeholder training, documentation, and operational support
Collaborate with a Scrum team: participate in sprint ceremonies, maintain backlog health, drive prioritization, and ensure engineering teams always have clear, consumable stories
Champion an AI-native approach to product development — leveraging intelligent tooling and data automation to move faster and build smarter

Requirements

What you’ll need

3+ years of product management experience
Basic understanding of CTV/streaming advertising dynamics
Highly analytical — comfortable interrogating data and holding engineering to data quality standards
Solid communication skills across engineering partners and non-technical business stakeholders
Bias for execution with impeccable follow-through
BA/BS or equivalent experience required

Benefits

Comp & perks

A bonus and/or long-term incentive units may be provided as part of the compensation package
Full range of medical, financial, and/or other benefits dependent on the level and position offered

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product backlog managementproduct specificationsuser storiesaudience segmentationdata clean room integrationsidentity resolutionmeasurement reportingmetrics trackingUAT supportScrum methodology

Soft Skills

analytical skillscommunication skillsexecution biasstakeholder trainingcollaborationprioritizationdocumentationoperational supportclear storytellingfollow-through

Certifications

BA/BS degreeproduct management certification