Marketing Automation, Messaging Operations Manager

The Walt Disney Company

Marketing Automation & Messaging Operations Manager managing Braze messaging and optimization of DTC strategies. Focused on improving CRM messaging goals and business growth through digital marketing efforts.

Posted 5/15/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $110,100 - $147,600 per yearWebsite

About the role

Key responsibilities & impact

Manage and work through requests for Braze messaging from both CRM and Product Marketing teams
Partner across team to launch, maintain and evaluate A/B tests
Assist in all reporting and analytics for messaging
Monitor and analyze performance metrics to identify areas for improvement.
Work with Operations team to build out best practices

Requirements

What you’ll need

Minimum of 3 years of experience in operations or digital marketing
Strong background in operations, experience in Braze or other CRM platforms and digital marketing
Proven track record of developing and executing successful marketing strategies that drive business growth
Strong analytical skills and experience with web analytics tools
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
Proven ability to manage multiple projects and meet deadlines.
Bachelor's degree in Marketing, Communications, Business, or a related field

Benefits

Comp & perks

A bonus and/or long-term incentive units may be provided as part of the compensation package
Full range of medical benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingA/B testingreportinganalyticsperformance metricsoperations management

Soft Skills

analytical skillscommunication skillscollaboration skillsproject managementtime management