Senior Product Manager

The Walt Disney Company

Senior Product Manager II defining product strategy for Disney’s ad platforms. Collaborating across teams to innovate and manage the future of CTV automated marketplaces.

Posted 5/15/2026full-timeNew York City • California, New York • 🇺🇸 United StatesSenior💰 $163,100 - $218,700 per yearWebsite

About the role

Key responsibilities & impact

Drive product strategy and plan for the DRAX platform including guaranteed and non-guaranteed deal types, auction mechanics, programmatic tooling, and optimizations
Own product roadmap and delivery execution of programmatic initiatives, aligning stakeholders, and driving results
Partner with our Ad Operations, Technical Operations, and Billing to understand the use cases needed to support the programmatic channel
Responsible for product prioritization, including value identification, cost savings and progress against the broader business strategy
Work with Business Development and Programmatic Partners to ensure marketplace alignment
Maintain expected standards across the team for product specifications, backlog health, and consumable user stories for engineering partners
Product owner for a Scrum team by participating agile ceremonies, responsible for prioritization, backlog refinement, and feature definition
Hold a deep compassion for our users, and creatively tackle problems with a viewer-first mentality
Evaluate and recommend investments to maximize the financial results of the product portfolio
Collaborate with other product managers to drive innovation in platform services including core ad serving, targeting, measurements, operational data store and BI
Enumerate and identify clear business critical metrics for setting annualized objectives and partnering with GTM and financial planning to meet them
Partner with the Platform Operations team to optimize the ongoing health and financial viability of our product line
Partner with Engineering organization to execute against the product roadmap, delivering on the needs of the business

Requirements

What you’ll need

Bachelor’s degree or equivalent experience
7+ years of product management experience, highly preferred from established technology or digital media company
Extensive knowledge of programmatic advertising, including SSPs, DSPs, the Open RTB framework, header bidding, and SSAI
Extensive knowledge and interest in innovative solutions within the programmatic space, including AI-Driven optimizations (MCPs and Agentic Workflows), advanced targeting capabilities, standardization and interoperability frameworks (such aS content metadata frameworks and deals API)
Proven experience and success in a product role with the ability to demonstrate a record of success
Ability to interact with a diverse set of tech and non-tech partners
Ability to influence, collaborate, and deliver solutions in a sophisticated, always-changing environment
Excellent leadership and communication skills

Benefits

Comp & perks

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementprogrammatic advertisingSSPsDSPsOpen RTB frameworkheader biddingSSAIAI-Driven optimizationsadvanced targeting capabilitiesstandardization frameworks

Soft Skills

leadershipcommunicationcollaborationinfluenceproblem-solvingstakeholder alignmentuser empathyadaptabilityresults-driveninnovation