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The Walt Disney Company

Principal Product Manager – Customer Identity Product

The Walt Disney Company

As Principal Product Manager at Disney, lead the vision and execution of customer identity products. Focus on login, registration, and credential management for global applications and services.

Posted 4/22/2026full-timeNew York City • California, New York, Washington • 🇺🇸 United StatesLead💰 $197,400 - $276,700 per yearWebsite

About the role

Key responsibilities & impact
  • Own vision and priorities for login, registration, and verification journeys across Disney.
  • Drive the multi-quarter roadmap
  • Turn market signals (passkeys, risk-based authentication, etc.) into strategy.
  • Tie auth investments to conversion, support, and growth.
  • Write briefs and requirements and leverage AI to create prototypes that set the Identity PM bar.
  • Ship cross-platform auth end to end; align design, engineering, legal, privacy, security, data, support.
  • Run executive readouts for C-level audiences
  • Own launch comms and stakeholders across Disney+, Hulu, ESPN, TWDC.
  • Roll out globally — legal, regional, platform, business constraints.
  • Leverage the auth experiment program for insights, refinement, and launch strategies
  • Define KPIs, OKRs, dashboards.
  • Recommend launches with numbers on conversion, support, security.
  • Be the authentication expert for Identity and DEEP&T.
  • Partner with engineering leaders across teams as well as key stakeholders including Security, Legal, Privacy, VX/DX, Marketing, Data.
  • Align brands, regions, jurisdictions, platforms.
  • Present to execs; credible with engineers and leadership.
  • Lead cross-org programs (messaging, migration, consent, etc.)
  • Coach Identity PMs on briefs, experiments, stakeholder comms, strategy, and leveraging AI tools
  • Model rigor in artifacts, analysis, clarity.
  • Shape Identity PM practices and culture.

Requirements

What you’ll need
  • Bachelor's degree in a relevant field required
  • 10+ years of product management experience building and delivering consumer-facing software products at scale
  • Demonstrated track record of defining product vision and strategy for complex, platform-level capabilities that serve millions of users
  • Experience leading cross-functional product development across engineering, design, data, legal, and operations teams in a large, matrixed organization
  • Strong hands-on experience with experimentation and A/B testing methodologies, including designing experiments, analyzing results, and making data-driven launch decisions
  • Expert-level verbal and written communication skills, including a proven ability to author compelling product briefs and present complex product strategies to senior and executive leadership
  • Extensive experience with agile software development practices in large-scale engineering organizations (100+ person teams)
  • Strong ability to navigate ambiguity, make sound decisions with incomplete information, and drive clarity in environments with competing stakeholder priorities.

Benefits

Comp & perks
  • A bonus and/or long-term incentive units may be provided as part of the compensation package
  • Full range of medical, financial, and/or other benefits, dependent on the level and position offered

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
product managementA/B testingexperimentationdata analysisagile software developmentproduct visionstrategy developmentcross-platform authenticationKPI definitionOKR definition
Soft Skills
communicationleadershipstakeholder managementcoachingdecision-makingstrategic thinkingclarity in ambiguitycross-functional collaborationpresentation skillswriting
Certifications
Bachelor's degree