Digital Marketing Coordinator – YouTube
The Walt Disney Company
full-time
Posted on:
Location Type: Hybrid
Location: Glendale • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $54,000 - $72,300 per year
Job Level
Junior
About the role
- Publish content on a variety of Disney Entertainment YouTube channels as assigned by leadership and through request processes
- Facilitate content upload deliverables, and manage settings including monetization, geo-targeting, playlisting, chat & commenting, community, etc.
- Collaborate with Creative team on performance packaging (thumbnail, title, metadata, etc.)
- Manage day-to-day channel operations to align with initiatives, swap channel art, playlist/shelf refresh/etc.
- Coordinate day-to-day implementation of channel-specific publishing calendar, inclusive of video and Posts content
- Collaborate with other teams on alignment and brainstorming around original series + new title launches
- Review analytics for channel content for strategic recommendations
- Maintenance of Airtable records as they pertain to content tracking/publishing
- Channel library optimization
- All other duties, as assigned, by manager
Requirements
- 1+ years of experience in social/digital marketing
- Solid technical understanding of YouTube channel management and backend operations
- Previous experience with CRM tools, i.e. Airtable
- Outstanding organization and communication skills
- Strong language and copy-writing skills
- Strong understanding of social media platforms, specifically YouTube
- Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
- Solid time management skills with the ability to meet deadlines and prioritize accordingly
- Ability to multi-task and pivot quickly as needed
- Ability to thrive in a fast-paced, digital-forward environment
- Proficient in use of Microsoft Office (Teams, Excel, Word), Google Docs, and file-sharing/content management platforms (like Box)
- Previous experience with Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere, Airtable preferred
- Flexible schedule to support occasional early/late publishing requests (PST/EST coverage)
Benefits
- A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
YouTube channel managementcontent publishinganalytics reviewcopywritingdigital marketingtime managementmulti-taskingchannel optimizationmonetizationgeo-targeting
Soft skills
organizationcommunicationattention to detailstrategic implementationflexibilitycollaborationbrainstormingprioritizationadaptabilitycreativity