Manager, Brand & Franchise Management
The Walt Disney Company
full-time
Posted on:
Location Type: Hybrid
Location: Washington, DC • California, District of Columbia, New York, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $105,100 - $140,900 per year
Job Level
Mid-LevelSenior
About the role
- Support the execution of a unified global National Geographic brand strategy that aligns with business goals and mission.
- Use audience data, market trends, and competitive insights (in partnership with Disney Brand Research) to inform marketing strategies and optimize performance.
- Collaborate with regional brand and franchise teams to ensure alignment and consistent implementation of global strategies.
- Partner with the National Geographic Society on select brand initiatives to support brand and audience growth.
- Partner across verticals, regions, and lines of business to help deliver a “One National Geographic” brand approach.
- Build strong relationships with internal partners across Consumer Products, Publishing, Travel & Expeditions, and Disney Parks to support integrated brand strategies.
- Contribute to the growth of distinct National Geographic franchises that can be activated across multiple businesses.
- Manage the planning and execution of cross-platform brand initiatives (e.g., Earth Month campaigns) that elevate the National Geographic brand globally and drive audience engagement.
- Develop toolkits, guidelines, and marketing assets for use across internal and external partners.
- Support the rollout of brand campaigns in partnership with marketing, editorial, creative, communications, social, legal, and sales teams—ensuring alignment on timelines, KPIs, and creative standards.
- Help ensure consistency of messaging and visual identity across platforms and initiatives
Requirements
- 5+ years of experience in brand marketing, strategy, partnerships, or related fields at a comparable level
- People management and leadership experience, including the ability to mentor, develop, and guide teams to achieve operational and strategic goals
- Demonstrated experience executing cross-functional brand or marketing initiatives within matrixed organizations
- Strong strategic and creative thinking paired with hands-on executional skills
- Excellent communication and storytelling abilities
- Data-driven mindset with the ability to translate insights into actionable plans
- Proven ability to manage multiple priorities in a fast-paced environment
- Global mindset and experience working across cultures
- Must be available to come into the office 4 days a week (Fridays work from home).
- Familiarity with the media and entertainment landscape, particularly documentary or factual content
Benefits
- A bonus and/or long-term incentive units may be provided as part of the compensation package
- Full range of medical, financial, and/or other benefits, dependent on the level and position offered
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand marketingmarketing strategyaudience data analysiscross-functional initiativesperformance optimizationcampaign planningcreative executiondata-driven decision makingKPI managementtoolkit development
Soft skills
people managementleadershipmentoringstrategic thinkingcreative thinkingcommunicationstorytellingrelationship buildingmultitaskingcultural awareness