Data Analyst

• Communicate complex analyses and results to a wide array of business stakeholders with varying technical expertise from operational teams to executive audiences, both in oral presentations and via written reports
• Work with operational teams in Marketing, Business Operations, Strategy, and Finance to understand the performance of promotions including acquisition, cannibalization, engagement, retention, and conversion to full price
• Develop frameworks to measure the long-term value of a DTC subscriber across multiple offerings and lifecycles, use these methodologies to help size opportunities and measure the performance of product and feature launches and pricing/promotion strategy
• Work to optimize our free trial offering to optimize for paid subscribers, ad revenue, and OI
• Partner closely with Analytical Engineering, Data Product, Data Solutions, and Product & Tech Analytics to ensure data is properly instrumented and we have access to high quality data used to analyze and understand cancel flow outcomes across our DTC offerings
• Create and maintain operational dashboards in Looker and Tableau to understand performance over time, enable efficient exploratory analysis, and equip partners with self-serve tools
• Translate complex business questions into SQL including proper cohorting, calculations, filtering criteria and/or aggregations
• Understand the systems and business processes that populate critical systems with data

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