The Walt Disney Company

Programmatic Account Manager

The Walt Disney Company

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Illinois, New York • 🇺🇸 United States

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Salary

💰 $78,200 - $111,500 per year

Job Level

JuniorMid-Level

Tech Stack

PMP

About the role

  • Partners with various internal and external stakeholders to ensure successful execution of programmatic campaigns
  • Assist clients with PMP and Programmatic Guaranteed set-up
  • Partner with Sales and Pricing & Planning to provide materials for Proposals/Avail submissions including media recommendations, screenshots, research, competitive data, and advise on what is technically feasible to execute
  • Lead client communication related to our programmatic offering and optimizations
  • Required to test creative assets across Video, Mobile, and Desktop Display
  • Help ensure client’s programmatic ad specs are met and communicate out changes to our client’s and their DSPs
  • Troubleshoot campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues
  • Ensure accurate campaign set up between ad server and our SSP
  • Display mastery of all Disney and Hulu digital ad products and their capabilities
  • Assist clients and sales teams in the billing and reconciliation process
  • Provide after-hours support for any client-related emergencies, as necessary
  • Become an authority in our SSPs and the programmatic advertising ecosystem

Requirements

  • 2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company required
  • A strong emphasis in programmatic, digital and online media experience preferred
  • 1 year of digital ad trafficking experience and hands-on experience with SSP, DSPs, and/or ad exchanges
  • Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of video ad serving concepts (i.e. VAST and VPAID)
  • Ability to think critically and use reporting insights to identify bidding behavior and deal optimizations
  • Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner
  • Experience compiling and analyzing insights from campaign performance reports in order to troubleshoot campaigns as needed
  • Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools
  • Seeks out partnerships across the organization to test new ideas and grow the business
  • Exceptional organizational, relationship-building, and communication (written and verbal) skills
  • Self-motivated starter who thrives in a fast-paced environment
  • Ability to cultivate sales and client relationships.
Benefits
  • A bonus and/or long-term incentive units may be provided as part of the compensation package
  • Full range of medical, financial, and/or other benefits, dependent on the level and position offered

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
programmatic advertisingdigital mediaad traffickingcampaign performance analysisvideo ad servingbidding behavior optimizationcreative asset testingreporting insightsbilling and reconciliationclient communication
Soft skills
critical thinkingorganizational skillsrelationship-buildingcommunication skillsself-motivatedproactivetime managementproject managementcollaborationadaptability
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