Support high-profile and complex video/display ad campaigns for top-tier advertisers across all of Disney’s digital platforms
Ensure accurate campaign set-up on ad server/SSPs
Partner with various internal and external campaign stakeholders to ensure successful execution of direct and programmatic campaigns
Assist clients with Direct, PMP and/or Programmatic Guaranteed set-up
Secure campaign assets and drive creative kick-off calls
Ensure client’s ad creative is to spec and communicate changes required to clients/DSPs
Manage campaign implementation, including the trafficking of video/display assets and ad tags
Provide top-tier client communication specifically related to the ad experience, programmatic offerings, delivery, optimization, reporting expectations, and billing reconciliation
Leveraging automation to expedite accuracy and delivery where possible
Troubleshoot campaign performance by investigating ad server bugs, third-party discrepancies, and under-delivery issues
Test video/display assets across OTT, mobile, and desktop
Provide full campaign delivery by providing screenshots and cadenced campaign reporting, inclusive of post-campaign reporting insights
Support all advertisers strategically, regularly suggesting optimizations and insights around their campaigns to foster brand loyalty
Project management of custom/complex ad offerings, including content sponsorships and new or intricate creative ad formats
Become an authority in our direct business offerings/SSPs/the programmatic advertising ecosystem
Collaborate with stakeholders to close out monthly billing and resolve monthly and ongoing invoicing queries for all managed campaigns
On-call support may be required for after-hours client-related emergencies
Requirements
Minimum: 2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company
Digital ad trafficking experience in programmatic/direct/both
Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DCM, Adform, Innovid, etc., as well as ad serving technologies such as VAST and VPAID
Familiarity with Advertising Research and Verification vendors like Nielsen, DoubleVerify, Integral Ad Science, Millard Brown, etc.
Professional written/verbal communication skills, both internally and externally with customers
Ability to articulate thoughts and concepts fluidly
Personality to quickly build rapport and build professional relationships
Quick learner and detail-oriented; strategic thinking, analytical and problem-solving skills
Proven project management skills with the ability to simultaneously manage and deliver requests from various stakeholders
Expertly proficient with Microsoft Excel and PowerPoint; ability to quickly learn and grow new productivity software application tools
Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required
Benefits
Bonus and/or long-term incentive units may be provided as part of the compensation package
Full range of medical, financial, and/or other benefits, dependent on the level and position offered
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital ad traffickingprogrammatic advertisingad serving technologiesVASTVPAIDcampaign optimizationreportingtroubleshootingproject managementdata analysis
Soft skills
communication skillsrelationship buildingstrategic thinkinganalytical skillsproblem-solving skillsdetail-orientedquick learnercollaborationtime managementadaptability