Manage and publish content across our global WordPress website, keeping product pages, solution pages, and regional content accurate and up to date.
Maintain of our large digital product catalog, ensuring product pages are accurate, complete, well-structured, and optimized for both search and conversion.
Enforce content governance - maintaining brand guidelines, taxonomy, and metadata standards across all pages and markets to ensure a consistent brand voice and experience.
Develop and execute on-page and technical SEO strategies including keyword research, metadata optimization, internal linking, and structured data markup.
Lead AI Optimization (AIO) efforts, ensuring our content is structured, authoritative, and formatted to perform well in AI-generated search results, featured snippets, and large language model outputs.
Monitor organic search performance using tools like Google Search Console, UberSuggest, Semrush, or Ahrefs, and translate insights into actionable recommendations.
Conduct regular content audits to identify gaps, cannibalization issues, and pages with declining performance then build and execute a prioritized remediation plan.
Drive conversion rate optimization (CRO) focused on measurable growth - designing and running A/B and multivariate tests on key landing pages, forms, and CTAs, and rolling out winning variants.
Identify and test UX improvements that reduce friction for buyers navigating our complex product portfolio and solution set.
Analyze site behavior data (GA4, Hotjar, or similar) to inform decisions on page structure, navigation, and content hierarchy.
Track and report on key web KPIs - organic traffic, page engagement, form conversions, and goal completions - and present insights to marketing leadership.
Coordinate with regional and international teams to localize and adapt content for specific markets.
Stay current on SEO and AIO best practices, algorithm and AI model updates, WordPress capabilities, and B2B web experience trends.

Requirements

2 - 5 years of experience in web content management, digital marketing, or a closely related role, preferably in a B2B environment.
Hands-on WordPress experience - comfortable managing pages, plugins, and content updates.
Solid working knowledge of on-page and technical SEO: keyword research, metadata optimization, internal linking, and structured data.
Demonstrated experience in conversion rate optimization (CRO) with a focus on measurable growth: A/B testing, landing page optimization, and form improvement.
Familiarity with AI Optimization: structuring content to perform in AI-driven search and featured snippets.
Proficiency with web analytics platform, Google Analytics 4, with the ability to translate data into actionable recommendations.
Strong written communication skills and the ability to collaborate effectively across global, cross-functional teams.
A genuine commitment to staying current on the latest digital technologies, web trends, and evolving best practices: SEO, AIO, CMS, UX, and beyond.

Benefits

Real scope and ownership. This is not a coordinator role. You will own the site and be accountable for its performance
A global team that moves fast and trusts you to make decisions
Work that matters. Our website is a primary sales channel for a company with sophisticated enterprise clients.
A lean, collaborative marketing team where your work is visible and your impact is measurable

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

web content managementdigital marketingon-page SEOtechnical SEOkeyword researchmetadata optimizationconversion rate optimizationA/B testingAI Optimizationweb analytics

Soft Skills

written communicationcollaborationcross-functional teamworkadaptabilityproblem-solvingattention to detailanalytical thinkingcreativityproject managementstrategic thinking