The Vomela Companies

Marketing

• Responsible for creating engaging retail marketing campaigns that generate leads, pipeline, and revenue for the retail sales team.
• Creates and executes multi-channel campaign strategy for the retail sales team including digital, email, direct mail, events, social, and content.
• Owns MQL, Marketing Influenced Pipeline, and Marketing Influenced Revenue goals for the retail business unit.
• Partners with the creative team to bring campaigns to life through design and messaging.
• Becomes an extension of the retail sales team by attending team meetings, gaining feedback and presenting marketing strategy and ideas on a regular basis.
• Understands, refines, and educates on the Retail Ideal Customer Profile (ICP).
• Manages the online presence for retail, including turning pertinent parts of the website into a demand gen funnel.
• Plans, designs, and executes events including webinars and in-person conferences.
• Acts as field marketing rep for sales including tradeshow and event support as needed.
• Works with marketing ops to create reports to measure, analyze, and refine campaigns to improve outcomes.
• Becomes expert on our top customer and prospect accounts and creates tailored campaigns that align to our ABM approach.
• Becomes expert on the customer lifecycle and which tactics align best at various stages of the funnel.
• Identifies, manages, and leverages customer testimonials and photos.

B2B Marketing Manager – Retail

Sales Operations Manager

• Identify bottlenecks in the sales funnel and proactively find opportunities for automation and simplification to increase sales velocity.
• Own the day-to-day management of sales systems (including CRM and integrated tech stack), ensuring high data integrity and platform health.
• Build and maintain comprehensive dashboards and reports that translate complex data into actionable insights regarding pipeline health and team performance.
• Develop and track Key Performance Indicators (KPIs), identifying emerging trends and delivering strategic recommendations to leadership.
• Standardize and automate manual workflows to enable the sales team to focus on closing deals rather than administrative tasks.
• Partner with Marketing, Finance, and Legal to ensure seamless execution on lead quality, revenue recognition, and contract management.
• Act as the bridge between departments to enable cross-functional execution of new business strategies and go-to-market initiatives.

Sales Operations Leader

Sales

• Equipping CSMs with sales-adjacent skills—such as negotiation, discovery, and value-based selling—to confidently lead renewal cycles and identify expansion opportunities.
• Owning the end-to-end onboarding experience for CS new hires and developing ongoing certification programs to keep the team sharp on product updates and industry trends.
• Building a robust library of post-sale assets, including "Success Playbooks," renewal battlecards, and executive business review (EBR) templates.
• Standardizing the handoff process from Sales to CS to ensure customer goals are seamlessly transferred and "Time-to-Value" is minimized.
• Serving as the champion for tools ensuring the team utilizes data to proactively manage account health rather than reacting to fires.
• Partnering with Marketing to translate technical features into customer-facing value and collaborating with Sales Ops to align on account expansion strategies.
• Tracking the impact of enablement initiatives on key health metrics, identifying gaps in team performance, and deploying targeted coaching interventions.

Sales Enablement Leader

Accountant

• Performs complex reconciliations of general ledger accounts, bank accounts, and balance sheet items
• Timely post G/L account reconciliation in FloQast
• Prepares and review adjusting, closing, and recurring journal entries.
• Maintain and analyze prepaid expenses
• Process and maintain fixed asset transactions and records
• Assist as necessary with Accounts Payable and Accounts Receivable
• Analyze Accounts Payable, Accounts Receivables, Inventory and Revenue Recognition transactions
• Support annual financial audit
• Ensure adherence to Company accounting policies and procedures
• Support continuous improvements – streamline accounting processes, leveraging technology to enhance efficiencies and data integrity
• Perform ad hoc analysis

B2B Marketing Manager – Retail

Sales Operations Leader

Sales Enablement Leader

Senior Staff Accountant