B2B Marketing Manager – Retail
The Vomela Companies
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $75,000 - $90,000 per year
About the role
- Responsible for creating engaging retail marketing campaigns that generate leads, pipeline, and revenue for the retail sales team.
- Creates and executes multi-channel campaign strategy for the retail sales team including digital, email, direct mail, events, social, and content.
- Owns MQL, Marketing Influenced Pipeline, and Marketing Influenced Revenue goals for the retail business unit.
- Partners with the creative team to bring campaigns to life through design and messaging.
- Becomes an extension of the retail sales team by attending team meetings, gaining feedback and presenting marketing strategy and ideas on a regular basis.
- Understands, refines, and educates on the Retail Ideal Customer Profile (ICP).
- Manages the online presence for retail, including turning pertinent parts of the website into a demand gen funnel.
- Plans, designs, and executes events including webinars and in-person conferences.
- Acts as field marketing rep for sales including tradeshow and event support as needed.
- Works with marketing ops to create reports to measure, analyze, and refine campaigns to improve outcomes.
- Becomes expert on our top customer and prospect accounts and creates tailored campaigns that align to our ABM approach.
- Becomes expert on the customer lifecycle and which tactics align best at various stages of the funnel.
- Identifies, manages, and leverages customer testimonials and photos.
Requirements
- 5+ years of experience creating marketing campaigns in a B2B environment.
- Experience in marketing to the retail industry is a plus.
- Outstanding communication skills, both written and verbal.
- Strong time management and project management skills.
- Demonstrated ability to build and maintain cross-functional relationships and incorporate feedback.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing campaignsmulti-channel campaign strategydemand generationevent planningcampaign measurementaccount-based marketing (ABM)customer lifecycle managementlead generationpipeline managementrevenue generation
Soft Skills
communication skillstime managementproject managementcross-functional relationship buildingfeedback incorporationcreativitycollaborationpresentation skillsstrategic thinkingadaptability