The Vitamin Shoppe

Senior Manager, CRM Marketing – Lifecycle & SMS

The Vitamin Shoppe

full-time

Posted on:

Location Type: Office

Location: Secaucus • New Jersey • 🇺🇸 United States

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Salary

💰 $115,000 - $130,000 per year

Job Level

Senior

About the role

  • Own and lead all SMS programs from strategy through execution — including promotional, triggered, and automated campaigns via Attentive.
  • Work with the Director, CRM to execute against a roadmap while operating within channel budgets.
  • Lead the strategy, development, and optimization of all lifecycle and behavioral email journeys across Responsys and Insider, including acquisition, onboarding, replenishment, churn mitigation, and reactivation programs.
  • Partner with the Sr. Manager, CRM Marketing - Email to ensure alignment and synergy across triggered, behavioral, and promotional messaging.
  • Collaborate with Loyalty and Analytics to define behavioral triggers, interpret insights, and translate findings into actionable marketing strategies.
  • Serve as the primary liaison for key CRM partners (Attentive, Insider, Movable Ink, Responsys) and lead roadmap discussions and innovation initiatives.
  • Develop annual lifecycle and SMS channel roadmaps, testing strategies, and personalization enhancements that increase retention and repeat purchase rates.
  • Oversee campaign reporting, interpret performance trends, and present insights to inform business strategy and drive ROI.
  • Partner with IT and Data teams to maintain trigger accuracy, ensure data flow reliability, and enhance automation capabilities.
  • Provide mentorship and tactical support to CRM specialists, fostering knowledge-sharing and operational excellence.
  • Contribute to reporting and reviews summarizing CRM performance, insights, and next-step opportunities for senior stakeholders.
  • Handles day-to-day communications with technology partners (Attentive).
  • Assist with campaign and journey set up in CRM systems as needed.
  • Assist with creative ticketing and approval as needed.

Requirements

  • Bachelor’s degree in a related field (MBA preferred)
  • 6–10 years of CRM, lifecycle, or retention marketing experience with proven success across multi-channel programs
  • Hands-on expertise with CRM Systems (Attentive preferred)
  • Strong understanding of segmentation, data strategy, and campaign analytics
  • Experience managing vendor partnerships and influencing cross-functional teams
  • Excellent project management and communication skills with executive presence
  • Strategic thinker with ability to execute, test, and optimize complex automation journeys
  • Familiarity with loyalty marketing, predictive modeling, and retention KPIs preferred
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMlifecycle marketingretention marketingcampaign analyticssegmentationdata strategyautomationpredictive modelingtesting strategiespersonalization
Soft skills
project managementcommunicationstrategic thinkingmentorshipcollaborationinfluencingoperational excellenceinsight interpretationknowledge-sharingexecutive presence
Certifications
Bachelor’s degreeMBA