Trade Marketing Executive – 13 month fixed term contract
The Very Group
full-time
Posted on:
Location Type: Hybrid
Location: Liverpool • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Supporting the trade marketing lead with all events & campaign plans, ensuring all planned activity is executed across all relevant touchpoints accurately and delivered on time
- Responsible for planning customer journeys for each piece of activity, considering high-traffic touchpoints, click rates and conversion rates
- Maintaining and updating all relevant live documents used cross-functionally to effectively plan and execute activity
- Partnering internally with key functions to contribute to the definition of priorities and ensure all activity is communicated clearly and delivered to the brief
- Championing the customer journey ensuring that events and campaigns are executed in a simple way and aligned to the customer mindset. Striving to make continuous improvements
- Ongoing reporting of digital performance using google analytics, Content Square and Power BI
- Monitoring and reporting on competitor activity, making recommendations of ways to improve electrical activity and onsite execution
- Be creative, passionate, and innovative about improving the onsite customer experience and ensuring a world class end to end customer journey
Requirements
- Strong understanding of competitor analysis and onsite customer journey optimisation
- Proficiency in Excel and have experience using analytical tools such as Power BI and Content Square
- Experience with managing multiple campaigns or pieces of activity concurrently, meeting deadlines and co-ordinating across multiple teams
- Experience working cross-functionally, with a proven track record in negotiating and influencing stakeholders
- Understanding in balancing creative marketing ideas with commerciality
- An understanding of shopper & consumer behaviour
- A high level of attention to detail
- Presenting and story-telling skills
Benefits
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £250 flexible benefits allowance to suit your needs
- 27 days holiday + bank holidays
- Udemy learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
competitor analysiscustomer journey optimisationExcelGoogle AnalyticsContent SquarePower BIcampaign managementdata analysisreportingdigital performance
Soft skills
attention to detailnegotiationinfluencingstory-tellingcreativitypassioninnovationcommunicationcollaborationproject management