Digital Marketing

• Analyse & Optimise: Evaluate the effectiveness of digital marketing campaigns across acquisition and retention channels.
• Data Storytelling: Extract and manipulate data from varied sources, both internal and external, to build and comprehensive data backed story.
• Commercial Impact: Influence marketing and commercial teams to optimise spend and strategies based on data-driven insights.
• Advanced Measurement: Utilise marketing mix models, attribution frameworks, and incrementality tests to understand channel impact.
• Reporting & Automation: Create automated dashboards and self-serve tools using BI platforms Power BI and Google Data Studio.
• Knowledge Sharing: Mentor and upskill team members on Digital Marketing and associated measurement.

Senior Digital Marketing Analyst

Digital Marketing Executive