The Very Group

Strategy Planning Brand Manager

The Very Group

full-time

Posted on:

Location Type: Hybrid

Location: Liverpool • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Ownership of key brand insights to inform and review plans including consumer trends, brand health and econometrics, ensuring key learnings are socialised across the Brand team and wider business.
  • Supporting the Senior Lead with the revision and optimisation of our brand strategy and associated frameworks.
  • Ownership of the end-to-end brand cycle plan, working with the Activation and Customer Planning teams to ensure the timely delivery of annual, quarterly and campaign plans.
  • Partner with Senior Brand Leads to brief and deliver the annual and quarterly media frameworks.
  • Collaborate with stakeholders across the business to ensure that the brand identity is correctly, and consistently, activated across all customer touchpoints. Partner with Hello Studio and external agencies to manage, review and optimise our distinctive brand assets and guidelines.
  • Ownership of monthly brand reporting, ensuring we are measuring performance against agreed OKRs.

Requirements

  • A strong background in brand management.
  • A strategic and analytical thinker who’s able to translate data and insights into clear and compelling plans.
  • Strong project management skills with the ability to work in a fast-paced, agile environment.
  • A team player who brings energy and excitement. You’ll be a self-starter who is happy to lead as well as roll your sleeves up and get stuck in with everyone else.
  • Strong stakeholder management including the ability to engage and influence senior leaders with a positive and collaborative approach.
  • Experience briefing and delivering creative, with absolute attention to detail and a passion for distinctive creative.
Benefits
  • Flexible, hybrid working model
  • Inclusive culture and environment, check out our Glassdoor reviews
  • £1,000 flexible benefits allowance to suit your needs
  • 30 days holiday + bank holidays
  • LinkedIn Learning access
  • Bonus potential (performance and business-related)
  • Up to 25% discount on Very.co.uk
  • Matched pension up to 6%
  • More benefits can be found on our career site

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand managementdata analysisproject managementstrategic planningcampaign planningmedia frameworksbrand reportingOKRscreative briefingperformance measurement
Soft skills
analytical thinkingteam collaborationstakeholder managementinfluencing skillsself-starterattention to detailenergy and excitementpositive approachadaptabilityleadership