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Brand Marketing Co-op, HomeGoods
The TJX Companies, Inc.HomeGoods marketing co-op supporting PR, earned media, influencer content, and organic social. Gaining hands-on experience at TJX, a leading off-price retailer.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in executing marketing initiatives, including social media content management, competitive research, and internal communications. Proficient in utilizing Microsoft PowerPoint and Excel to support marketing operations and performance reporting.
Highest-signal resume keywords
Social Media ManagementCompetitive ResearchContent CreationMicrosoft PowerPoint ProficiencyMicrosoft Excel Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementContent CreationCompetitive ResearchPerformance ReportingEditingScheduling
Soft Skills
Attention to DetailTime ManagementCollaborationCommunicationProactive Self-Starter
Tools & Technologies
Microsoft PowerPointMicrosoft ExcelCapCutSocial Media Platforms
Industry Keywords
Retail EnvironmentEarned Media CoverageInfluencer Content ReviewUser-Generated ContentPR Events
About the role
Key responsibilities & impact- Learn and observe what it means to be on a Marketing team
- Perform competitive research, staying on top of competitor marketing campaigns and messaging
- Support internal marketing initiatives, including drafting communications to the field organization and internal gift distribution
- Collaborate with store operations, external agency partners, and field teams on in-store shopping schedules for PR events and media mailers
- Support ongoing earned programming by monitoring and tracking earned media coverage, distributing press releases for new store openings, and assisting in influencer content review
- Partner with the organic social team to capture in-store images and video for weekly content
- Support day-to-day execution of organic social content, including editing, scheduling, and performance reporting
- Support social listening and gather UGC content weekly; summarize findings and share with team members
- Monitor trends on TikTok, Facebook, Instagram, Threads, and Pinterest
Requirements
What you’ll need- Interest in a multifaceted, fast-paced retail environment
- Strong attention to detail, extremely organized and exhibits superior time-management skills
- Proactive self-starter who is highly motivated, resourceful, and ambitious
- Excellent written, verbal communication and presentation skills
- Collaborative nature, with the ability to form relationships across business functions
- Previous Co-Op, Internship, or related work experience preferred
- Proficient in using Microsoft PowerPoint
- Proficient in using Microsoft Excel
- Knowledge in social media platforms and CapCut is a plus
Benefits
Comp & perks- Competitive salary and benefits package
- Open door policy
- Supportive work environment
- Reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law