Marketing Analytics Co-op – Marketing Efficacy

The TJX Companies, Inc.

Marketing Analytics Co-op analyzing customer behavior, creative effectiveness, channels, and ROI. Supporting audience, investment, and marketing strategy decisions for TJX’s US retail brands.

Posted 9/10/2026full-timeFramingham • Massachusetts • 🇺🇸 United StatesEntry LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong quantitative and analytical skills to analyze customer behavior and marketing effectiveness, utilizing tools like SQL and data visualization platforms. Capable of creating dashboards and reports to enhance understanding of marketing ROI and support strategic decisions.

Highest-signal resume keywords

SQL ExperienceData Visualization SkillsMicrosoft Excel ProficiencyAnalytical SkillsCreative Effectiveness Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Quantitative AnalysisAnalytical SkillsCreative Effectiveness AnalysisMarketing ROI AnalysisAudience Strategy Development

Soft Skills

Excellent Communication SkillsProblem-Solving AbilitySelf-StarterProactive and FlexibleAbility to Adjust Direction with Feedback

Tools & Technologies

SQLMicrosoft ExcelPower BICloud-Based PlatformsMicrosoft Office

Industry Keywords

Customer Behavior AnalysisMarketing Investment ReturnsSyndicated Creative TestingUS Retail LandscapeDashboard Creation

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Develop a deep understanding of customer behavior at TJX and recommendations on audiences to target
Develop insights on creative effectiveness of TJX versus the US retail landscape through in-depth analysis of syndicated creative testing solutions
Create dashboards and reporting to support the organization’s understanding of marketing ROI
Collaborate with business partners to share insights and recommendations
Identify the right audience for testing and activation of marketing efforts
Analyze ROI of channels and partners
Analyze creative effectiveness of US Retail advertising
Support audience strategy decisions, investment choices, and creative messages to improve marketing investment returns

Requirements

What you’ll need

Current student eligible for an intermediate or advanced co-op
Highly motivated self-starter with ability to prioritize effectively, be proactive and flexible, and demonstrate a strong bias for action in a fast-paced professional environment
Problem-solving ability to move complexity to clarity
Excellent communication skills, able to deliver results concisely and compellingly
Ability to adjust direction with feedback
Strong quantitative and analytical skills
Experience with SQL
Experience with cloud-based platforms is a plus
Experience with Microsoft Excel, including pivot tables, charts, and VLOOKUP, and Microsoft Office
Experience with data visualization and complementary tools such as Power BI is preferred
Strong analytic education, such as Mathematics or Statistics, is ideal
Passion for applying analytics toward Marketing

Benefits

Comp & perks

Competitive salary and benefits package
Open door policy
Supportive work environment
Reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law