Paid Social Lead

The Thoughtful Agency

Paid Social Lead shaping paid social strategy and team capability for a digital performance agency. Driving e-commerce growth for fashion, lifestyle, and beauty brands across major platforms.

Posted 9/10/2026full-timeRedfern • 🇦🇺 AustraliaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing paid social campaigns across platforms like Meta, TikTok, and Pinterest, with a strong analytical focus on e-commerce performance. Capable of leading and mentoring teams while driving creative direction based on data-driven insights.

Highest-signal resume keywords

Paid Social Campaign ManagementMeta Business Manager ExpertiseGoogle Analytics (GA4) ProficiencyE-Commerce Strategy DevelopmentTeam Leadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationPerformance AnalysisCreative TestingBudget MonitoringAttribution Analysis

Soft Skills

CollaborationOrganizational SkillsAnalytical Thinking

Tools & Technologies

MetaTikTokPinterestShopifyGoogle Analytics

Industry Keywords

E-CommercePaid SocialKPI ReportingIncrementality TestingCreative Direction

About the role

Key responsibilities & impact

Define and own best-practice frameworks for structuring, testing, and scaling paid social campaigns across the agency
Develop client-specific strategies across Meta, TikTok, Pinterest, and other key platforms through an e-commerce performance lens
Build, optimise, and oversee paid social campaigns end-to-end
Monitor budgets and performance to maximise ROI
Lead structured creative testing across formats, copy, and audiences
Turn testing results into clear creative direction for the team and clients
Analyse campaign performance across paid social platforms, Shopify, and Google Analytics
Report on KPIs, trends, and optimisation opportunities
Champion incrementality and measurement best practice, including contribution testing and attribution analysis
Lead, mentor, and upskill the paid social team
Run regular training sessions across Meta, TikTok, Pinterest, and emerging platforms
Review team output and provide constructive feedback
Collaborate with the Performance Account Director, creative, and strategy teams
Stay ahead of platform changes and communicate relevant updates to the team

Requirements

What you’ll need

3–5+ years of hands-on paid social experience, with a strong focus on e-commerce clients
Proven expertise in Meta Business Manager
Working knowledge of TikTok, Pinterest, and other paid social platforms
Ability to mentor and build capability and platform knowledge in others
Strong analytical skills across Google Analytics (GA4), Shopify, and paid social reporting tools
Ability to translate performance into clear decisions and creative direction
Highly organised and collaborative
Passion for staying ahead of platform trends
Alignment with the company's core values

Benefits

Comp & perks

Performance incentives for exceptional work
Flexible working options
Wellness leave
Opportunity to advance your career as the company grows
Regular in-house training from industry leaders
Generous gifts from awesome clients
Regular social events
Free Mecca coffee all day