The TARA Group

Software Engineer

• Design and architect scalable, high-performance DSP systems for real-time bidding and campaign management.
• Optimize bidding algorithms and strategies to maximize campaign performance and ROI.
• Lead the development of robust and efficient data pipelines for processing large volumes of advertising data.
• Implement and manage fraud detection and brand safety features.
• Architect and develop high-throughput, low-latency Go-based backend systems for real-time bidding and data processing.
• Design and implement APIs for seamless integration with ad exchanges, data providers, and third-party systems.
• Ensure code quality, maintainability, and scalability of backend systems.
• Lead the development of intuitive and user-friendly campaign management, reporting, and analytics interfaces.
• Design and implement data visualization tools to provide actionable insights into campaign performance.
• Ensure a seamless user experience across various platforms and devices.
• Led and mentored a team of DSP and software engineers.
• Foster a collaborative and innovative work environment.
• Provide technical guidance and expertise to team members.
• Collaborate with product managers, data scientists, and other stakeholders to define product requirements and drive innovation.
• Communicate complex technical concepts effectively to both technical and non-technical audiences.
• Work with sales and marketing teams to provide technical support.
• Stay current on the latest trends and technologies in the programmatic advertising industry.
• Maintain strong relationships with ad exchanges, data providers, and other industry partners.

Director, Demand Side Platform – DSP Engineering