THE TALENT HUNTER

Brand Manager

• Develop and execute brand strategy and positioning for targeted markets and player segments
• Plan and deliver integrated marketing campaigns (digital, content, email, affiliate support, partnerships) that drive acquisition, engagement and lifetime value
• Maintain consistent brand voice, assets and guidelines across channels; oversee creative and copy to ensure on-brand execution
• Analyze campaign and brand performance (KPIs: CAC, LTV, retention, engagement) and optimize using data-driven insights
• Collaborate with product, UX, CRM, affiliates and compliance to align messaging and promotions with regulatory requirements
• Manage relationships with creative agencies, freelancers and vendors; oversee production timelines and budgets
• Monitor competitor activity, market trends and player behavior to identify opportunities and threats
• Prepare regular performance reports and present recommendations to stakeholders

Brand Manager – iGaming