Senior Digital Content Strategist

The Standard

Sr. Marketing Digital Content Strategist building and sustaining cohesive SEO strategies for The Standard.

Posted 5/17/2026full-timeRemote • Oregon • 🇺🇸 United StatesSenior💰 $137,000 - $200,750 per yearWebsite

Tech Stack

Tools & technologies

Drupal

About the role

Key responsibilities & impact

Responsible for building and sustaining a cohesive answer engine optimization (AEO) strategy
Combines storytelling with technical and analytical expertise to translate audience insights into actionable strategies that increase search visibility, brand awareness, and engagement
Uses subject matter expertise to collaborate in defining and leading the digital content vision, strategy and execution
Operates with a high degree of independence and leadership to drive measurable outcomes by collaborating and partnering closely with cross-functional teams
Partners to develop and maintain information architecture, governance, editorial operations, and ongoing optimization processes
Drive innovation for a cohesive digital, content ecosystem that aligns with the enterprise strategy, buyer journey and brand positioning
Serve as the internal AEO expert and strategic partner, explaining the “why” behind strategic content decisions to drive adoption of new digital content practices, and ways of working across teams
Create partnerships, influences and educates to raise overall organizational knowledge and capability
Optimize web pages for SEO, and ensures content supports credibility signals appropriate for enterprise B2B decision-making
Refine information architecture, taxonomy, and content modeling to improve findability and reuse
Partner with UX and development to ensure content is structured and machine-readable
Apply digital content strategy into a practical operating model to include establishing and/or applying editorial standards, brand voice/tone, page patterns, QA checklists, review workflows and content governance models that scale across internal teams
Own the editorial roadmap and content refresh strategy
Use content analysis and editorial skills, serve as a hands‑on contributor for priority pages while setting standards, partnering and enabling others to scale content production while maintaining consistency and compliance
Synthesize data across sources, analyze and identify opportunities to impact discoverability, engagement, conversion and socialize findings

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, Data, or a related field, or equivalent practical experience
Advance management degree or related specialized master’s degree in a related field (preferred)
SEO Certification, Marketing Certification, or other related certifications preferably in AEO (preferred)
10+ years managing complex and scalable digital content strategy, SEO strategy, multi-channel digital marketing (B2B or enterprise strongly preferred) or related marketing field
Deep expertise in SEO fundamentals including search intent research, on-page optimization, internal linking strategies, and effective collaboration with UX, development, and technical partners
Strong knowledge of AEO and how content is surfaced, summarized, and cited within AI‑driven answer experiences, with an emphasis on structure, clarity, credibility, and citation‑readiness
Demonstrated ability to lead and manage enterprise scale content strategies across a mix of formats, including long form editorial, video, social, and interactive experiences, with a focus on consistency, quality, and performance
Hands on experience with SEO and analytics platforms, such as Semrush, Google Search Console, GA4, or similar tools, to evaluate performance and inform optimization decisions
Financial services industry, combined with proficiency using enterprise level CMS platforms (such as Drupal) and a strong working knowledge of web accessibility standards (strongly preferred)

Benefits

Comp & perks

A rich benefits package including medical, dental, vision and a 401(k) plan with matching company contributions
An annual incentive bonus plan
Generous paid time off including 11 holidays, 2 wellness days, and 8 volunteer hours annually — PTO increases with tenure
A supportive, responsive management approach and opportunities for career growth and advancement
Paid parental leave and adoption/surrogacy assistance
An employee giving program that double matches your donations to eligible nonprofits and schools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

answer engine optimization (AEO)SEOdigital content strategyon-page optimizationinternal linking strategiescontent analysisinformation architecturecontent modelingeditorial standardsdata synthesis

Soft Skills

leadershipcollaborationstorytellinginfluenceeducationindependencecommunicationstrategic thinkinganalytical skillscreativity

Certifications

SEO CertificationMarketing Certification