The Sound

Brand Manager

• Lead client engagements end-to-end, bringing your own thinking and vision-setting, and be expected to grow accounts over time.
• Fully own a set revenue target by identifying new opportunities/categories and growing a book of business through proactive account expansion to positively contribute to the company's annual goals.
• Build trust and maintain a senior-level presence across the entire lifecycle of a partnership, from initial discovery and "winning" the business to ongoing relationship management.
• Evaluate all proposals through a cost-benefit lens to ensure strategic solutions are both precise for the client’s marketplace needs and profitable for the agency.
• Oversee the synthesis of research, data, and trends into story-driven insights that provide effective strategic recommendations from integrated cultural, consumer, category, and commercial perspectives.
• Guide junior team members in primary and secondary research (e.g., ethnography, desk research, trend scanning) and complex problem-solving, ensuring the creation and delivery of high-quality outputs (e.g., decks, multimedia).
• Lead high-impact workshops, internal brainstorms, and collaborative client sessions to foster understanding, adoption, drive consensus, and meet company standards under tight deadlines.
• Utilize design thinking, whitespace analysis, and market trends to develop actionable roadmaps and bespoke frameworks for growth.
• Transform complex data and ambiguous client objectives into structured, story-driven narratives and high-value workstreams.
• Advance agency offerings by integrating AI-informed tools and evolving methodologies beyond traditional research boundaries.

Director – Innovation & Brand Strategy