The Sound

Director

• Gaining the attention and trust of senior-level clients through building and winning business
• Building relationships with clients, understanding their unique business needs and creating solutions that will help them win in the marketplace
• Fully owning a revenue target by identifying new commercial opportunities and demonstrating the ROI of our quantitative products to current and potential clients.
• Evaluating every proposal through a cost-benefit lens, ensuring our quant solutions are as profitable for the firm as they are precise for the client.
• Using standard brand and communications management thinking, models, and strategic tools: brand structures and models, positioning vs. purpose, creative strategy vs. execution, etc.
• Shifting the focus from "what the data says" to "what the business must do," delivering actionable roadmaps that justify investment and drive client ROI.
• Using your presentation/storytelling skills to craft analytic plans based on client objectives, carry out those analyses and confidently present elevated, story-driven narratives to senior stakeholders
• Applying various quantitative research methodologies (e.g., conjoint analysis, MaxDiff, segmentation/cluster analysis) in terms of survey design and interpretation

Director – Quantitative Research